Facebook is always trying to streamline their processes and make things easier for them and you. If you have advertised with Facebook for a few years, you will remember the days of them billing your daily for their ads. Thank goodness those days are over. Facebook offers an ads payment plan where your account is billed once you spend a set amount. This plan, called a billing threshold, affects when and how often you are billed for ads. You still will be billed monthly if you do not hit your monthly billing threshold. See Facebook’s graphic below for a visual example.
Current billing thresholds options are at $25, $50, $250, $500, and $750. If you set a threshold, and later decide you want to lower it, you can change your settings in a few easy steps.
- 1. Go to your Ads Manager and click on Billing. This should be at the top of your screen right under the ‘search’ bar
2. Under Billing Summary (far left underneath the Billing button), click Manage
3. A new window should pop up. Enter a lower billing threshold amount and then click Change Threshold.
If you manage multiple ad accounts make sure you are looking at the correct account, but the threshold is nice because you can set separate amounts for different accounts and play around with different thresholds to see what works best for you.
Also, don’t confuse your billing threshold with your budget. These are two different concepts, your budget will limit your total monthly charges, which can impact if, when, and how many times your account reaches your billing threshold.
And remember, if you don’t want to spend your time dealing with this side of your business (or any other aspect of social media for business), we got your back! Alpine Small Business Solutions is here to handle any and every part of your social media management and business building needs.
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