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7 Keys to Unlocking Email Marketing Visibility & Conversions

7 Keys to Unlocking Email Marketing Visibility & Conversions

Email marketing is not just about sending messages; it's decoding the language of engagement. In every open, click, or unsubscribe, there's a narrative—unlocking it is the key to transforming your inbox into a strategic powerhouse.

Posted January 26th, 2024 by Jessica Granish


Do your email marketing messages vanish into the void, devoured by the black hole of unread inboxes? Is your email marketing lacking the essentials it needs to succeed? According to McKinsey, a staggering 70% of emails sent by B2B businesses never even get opened. 😱 It's enough to make you want to rip your hair out. But what if your inbox isn't a curse, but a treasure trove waiting to be unlocked? 📧✨

The truth is, within every inbox lies a buried map to explosive growth. Every unsubscribe, every open, every click whispers a story about your audience, a hidden pathway to skyrocketing ROI. But it's locked away, guarded by robotic blasts and generic, one-size-fits-all campaigns.

 
Forget the doldrums of uninspired spam. Today's email marketing thrives on strategic agility and personalized experiences. It's about cracking the code of your audience, building meaningful relationships, and transforming your inbox into a launchpad for success.


Lets decode the these
7 crucial keys:


1. Foundation in Analytics and Monitoring:

Drowning in data? You're not alone. 59% of marketers struggle to navigate the inbox analytics flood. Ditch the guesswork! Continuously monitor three key metrics:

Authentication records: Are your emails reaching inboxes or languishing in spam folders? Check SPF, DKIM, and DMARC protocols to ensure your emails come from a trusted source.
Engagement metrics: Opens, clicks, and unsubscribes tell a story. Monitor these insights to understand what resonates with your audience and what falls flat. Use A/B testing to identify winning content and subject lines.
Deliverability performance: Are your emails bouncing back or hitting inboxes? Track bounce rates and delivery rates to assess your sender reputation and identify technical issues.

Actionable Steps:

Set up automated dashboards to track key metrics in real-time.
Invest in analytics tools that go beyond basic open rates and delve deeper into audience behavior.
Schedule regular reviews of your analytics data to identify areas for improvement.

2. Feedback Loops: Your Real-Time Radar:

Don't get lost in the inbox wilderness! Email service providers offer feedback loops, your real-time radar for spotting disengaged audiences and avoiding spam storms. These insights let you:

Tweak content: Ditch duds, amplify hits, and keep audiences hooked. Analyze unsubscribe reasons and negative feedback to identify content that turns people off. Refine your messaging and tailor it to different segments.
Dodge spam flags: Stay squeaky clean and land in coveted inboxes. Monitor spam complaint rates and implement best practices for email authentication and list hygiene.
Build sender cred: Deliver like a pro and watch your reputation soar. Respond promptly to unsubscribe requests and maintain a high engagement rate to improve your sender score.

Actionable Steps:

Enable feedback loops in your email service provider and review them regularly.
Create targeted segments based on feedback data to deliver more relevant content.
Implement double opt-in for email signups to ensure a clean and engaged list.

3. Adjusting the Sails: Metrics for Course Correction:

Like a ship adjusting its sails to navigate changing winds, your email strategy requires periodic adjustments. Analyzing key metrics such as bounce rates, open rates, and click-through rates guides your course correction. It ensures your emails not only reach the intended destination but also resonate with your audience.

 
Remember: Subject lines can make or break (64% open based solely on headline!). A/B test different subject lines and formats to find what grabs attention.

Actionable Steps:

Set benchmarks for your key metrics and track progress over time.
Identify areas where your performance is lagging and experiment with different strategies to improve.
Use heatmaps, and click tracking tools to, like Hotjar understand how recipients interact with your emails.

Hotjar is a freemium tool that is a web analytics and feedback tool that helps website owners understand user behavior through features like heatmaps, session recordings, surveys, and feedback forms. It provides valuable insights to optimize the user experience and improve website performance.


4. Adaptation in a Dynamic Landscape:

Email marketing is a living voyage, not a static map. Regularly rechart your course – authentication protocols, content formats, and engagement strategies – to navigate evolving currents. Embrace new technologies and adapt to changing audience preferences.

 
Remember: Security matters (85% of B2B buyers prioritize it!). Stay updated on the latest authentication protocols like DMARC and implement best practices for data security to build trust with your audience.

Actionable Steps:

Stay informed about emerging trends and technologies in email marketing.
Conduct competitor analysis to see what others are doing and identify opportunities for differentiation.
Regularly review your email strategy and adjust your approach based on new data and insights.

5. Looking Back to Move Forward: The Value of Hindsight:

Past campaigns hold buried treasure! Analyze them to identify winning strategies and avoid hidden reefs. This retrospective view steers your future emails towards profitable shores.

 
Remember: Personalized emails bring 6x the rewards! Analyze past campaigns to identify segments that responded well to personalization and replicate those successes in future campaigns.

Actionable Steps:

Conduct post-campaign reports to analyze performance and identify areas for improvement.
Look for patterns and correlations between specific content elements and engagement metrics.
Segment your audience based on past engagement data and tailor your messaging accordingly.

6. Beyond the Digital Sea: Tangible Impact Ahoy!

Robust email management extends beyond the digital realm; it has a tangible impact on your brand reputation, customer engagement, and regulatory compliance. Navigating the complexities of email regulations, ensuring data security, and maximizing deliverability fortify your business against potential pitfalls.

 
Remember: Customer churn costs! The average cost of losing a customer is 5 times the cost of acquiring a new one. Building strong customer relationships through effective email management reduces churn and boosts customer lifetime value.

Actionable Steps:

Align your email strategy with your overall brand story and voice to create a consistent experience across all channels. This fosters trust and brand recognition, leading to increased customer loyalty.
Nurture leads and customers through well-designed email sequences that educate, engage, and convert. Use automated workflows to trigger personalized emails based on specific actions or milestones, keeping your audience engaged and moving towards your desired outcomes.
Implement customer segmentation and personalization to deliver relevant content that resonates with individual preferences and needs. This can include welcome series, abandoned cart reminders, targeted product recommendations, and birthday greetings. Personalization not only increases engagement but also drives higher conversion rates and revenue.

7. Embracing a Holistic Approach:

In essence, email management is not merely a series of technical tasks; it's a holistic approach to fostering growth, building meaningful customer relationships, and ensuring a positive impact on your bottom line.

 
Remember: Omnichannel integration unlocks success! 72% of marketers report that integrating email with other marketing channels improves campaign performance. Aligning your email strategy with your overall marketing approach optimizes your reach and impact.

Actionable Steps:

Develop a unified marketing strategy that combines email with other channels like social media, content marketing, and paid advertising. Create consistent messaging and user experiences to maximize awareness and engagement.
Track and analyze the performance of your campaigns to identify areas for improvement and optimize your overall marketing strategy. By understanding how different channels work together, you can make data-driven decisions to increase ROI and achieve your marketing goals.
Invest in marketing automation tools that streamline your email marketing efforts and integrate with other channels.

In Conclusion

By embracing a holistic approach to email management and integrating it with your overall marketing strategy, you can unlock its true potential as a powerful tool for driving growth, building loyalty, and achieving lasting success.

As you navigate the evolving landscape of business communication, a strategic focus on effective email management stands as a key driver for your continued success. Embrace the future of your email marketing success by taking proactive steps today. Whether you're a seasoned professional or just starting, I'm committed to assisting you in seamlessly adapting to the evolving landscape of email standards.

Don't wait for email purgatory to strike! Take control of your deliverability TODAY with a FREE 20-minute no-strings consultation and email audit!

In just 20 minutes, you'll get:

Personalized feedback on your current email practices.
Expert insights to boost engagement and results.
Some actionable steps you can leave the call with to optimize and maximize your deliverability.

Book a Call Now and let us work with you towards a more robust and effective email marketing future.

Comments

Jessica Granish

The Wizard Behind The Curtain, Tech And Marketing Integrator

Meet Jessica Granish, a heart-centered trailblazer in the dynamic intersection of tech, marketing, and systems integration.

Free Tech and Marketing Audit Session

How to Maximize Your Online Visibility with our Tech and Marketing 20 Min Rapid Audit.

Free Tech and Marketing Audit Session

How to Maximize Your Online Visibility with our Tech and Marketing 20 Min Rapid Audit

After our Tech and Marketing 20-Min Rapid Audit, you'll walk away with immediate insights and actionable recommendations tailored to enhance your online visibility. Discover quick wins and unlock the potential for rapid growth in just a brief session!

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© Copyright Alpine Small Business Solutions, LLC.  All Rights Reserved

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10 Steps to Align with Google and Yahoo’s Email Requirements

While the new email requirements primarily target large bulk senders, it's essential for all email senders to take note. What applies to high-volume senders today may become a requirement for all in the future.

Posted January 12th, 2024 by Jessica Granish


In the ever-evolving realm of email marketing, 2024 promises to be a pivotal year as Google and Yahoo roll out mandatory email requirements that could impact the delivery of your emails. In this blog post, we'll explore why these changes are happening, why they matter to every email sender, and provide a comprehensive checklist of five crucial steps to ensure compliance.

Why Google and Yahoo are Changing the Rules for Bulk Email Senders

Authentication has always been a best practice in email marketing, but not all senders have embraced the necessary tools to safeguard their emails. Failure to authenticate emails leaves room for bad actors to impersonate domains and engage in phishing, which can significantly harm a sender's reputation.

Google and Yahoo are taking a proactive stance to protect their users from spam and unwanted emails. Recognizing the critical role of proper email authentication, they have elevated it from a best practice to a non-negotiable requirement. To ensure your emails continue reaching the inbox, compliance with key authentication and spam prevention practices is paramount.

This includes:

Authenticating emails using DKIM, SPF, and DMARC.
Providing a one-click unsubscribe option and honoring unsubscribes within two days.
Reducing spam and maintaining a spam complaint rate under 0.3%

Why These Changes Matter for Every Email Sender

While the new requirements primarily target large bulk senders, it's essential for all email senders to take note. What applies to high-volume senders today may become a requirement for all in the future. Operating in the "barely compliant" zone is not a thoughtful or growth oriented strategy, even for smaller senders or those dealing primarily with transactional emails.

Whether you send a handful or millions of emails, prioritizing domain protection, spam prevention, and adherence to deliverability best practices is crucial for maintaining a healthy email program and keeping subscribers safe.

Avoiding the Spam Folder:
The infamous spam folder, a virtual purgatory for emails deemed unworthy by filters. Landing in this digital abyss means your message might never see the light of a recipient's inbox. It's the nemesis of email marketers, a place where even well-intentioned emails can find themselves, lost and unseen.

Navigating spam filters is crucial for ensuring your messages reach their destination. Understanding the factors of the dreaded spam folder is the first step in the battle for inbox visibility.


Checklist: 10 Steps to Ensure Compliance


Step 1: Understand Your Sending Domains

Before sending emails through Postmark, ensure your domains are authenticated. Validate individual email addresses or authenticate entire domains by making necessary DNS tweaks. Head to the Sender Signatures tab to review the status of each domain.

Step 2: Authenticate with Custom DKIM

Implement custom DKIM signatures to confirm your legitimacy as a sender and verify message integrity. Add a TXT record to your domain's DNS following Postmark's guidance.

Step 3: Authenticate with Custom SPF

Replace Postmark's default Return-Path domain with your own to enhance SPF authentication. Set up a custom Return-Path by adding a CNAME record to your DNS.

Step 4: Set Up DMARC

Implement DMARC to monitor email senders using your domain and instruct receivers on handling unauthenticated emails. Even if you're not a high-volume sender, setting up DMARC is recommended.

Step 5: Register with Google Postmaster Tools

Register your domain with Google Postmaster Tools to monitor spam complaint rates. Keep your spam complaint rate below 0.3% to maintain a positive sender reputation.

Step 6: Segment Your Email List Strategically

Divide your email list based on user demographics, preferences, and behavior. Implementing targeted segmentation allows for personalized content delivery, increasing the relevance and impact of your messages.

Step 7: Implement List Hygiene Practices

Regularly clean your email list by removing inactive or disengaged subscribers. A clean and focused list improves deliverability and reduces the risk of spam complaints.

Step 8: Monitor Email Deliverability Metrics

Regularly track key deliverability metrics, such as bounce rates, open rates, and click-through rates. Analyzing these metrics provides insights into the performance of your email campaigns and helps identify areas for improvement.

Step 9: Conduct A/B Testing

Implement A/B testing for different elements of your emails, such as subject lines, content, and call-to-action buttons. Analyzing the results allows you to refine your email strategy for improved engagement and effectiveness.

Step 9: Conduct A/B Testing

Review and optimize your unsubscribe process to make it as straightforward as possible for users. This not only ensures compliance with regulations but also contributes to a positive user experience.


Understanding DKIM, SPF, and DMARC

Email authentication methods—DKIM, SPF, and DMARC—are the foundation of securing your email communications.

DKIM (DomainKeys Identified Mail): This cryptographic authentication method adds a digital signature to your emails, verifying that they come from a legitimate source and have not been tampered with during transit.
SPF (Sender Policy Framework): SPF specifies which servers are authorized to send emails on behalf of your domain. It helps prevent spammers from forging your domain in the "From" address of their messages.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): DMARC builds upon DKIM and SPF by providing a policy framework for email authentication. It allows domain owners to specify how their emails should be handled if they fail authentication checks and provides reporting on these actions.

Impact on Email Deliverability and Engagement

Adhering to these email authentication standards directly impacts your email deliverability and engagement metrics.

Deliverability: Proper authentication signals to email service providers that your emails are legitimate, reducing the likelihood of your messages being marked as spam or ending up in recipients' junk folders.
Engagement: By following best practices, you enhance the overall user experience. Subscribers are more likely to engage positively with authenticated emails, leading to improved open rates and click-through rates.

In short, email authentication is not just about compliance; it's a fundamental strategy for ensuring your emails are delivered and well-received.


Email Marketing Software Compatibility

Ensure your email marketing software supports and facilitates the implementation of DKIM, SPF, and DMARC.

User-Friendly Interfaces: Look for platforms with user-friendly interfaces that simplify the process of setting up and managing authentication protocols.
Automated Configuration: Some platforms offer automated configuration options, streamlining the setup of DKIM and SPF records in your DNS.

Understanding how your chosen email marketing software integrates with these authentication methods can save time and make the implementation process smoother.


Continuous Monitoring and Adjustments

Implementing email authentication is not a one-time task; it requires continuous monitoring and adjustments.

Regular Audits: Periodically audit your authentication records and configurations to ensure they remain up-to-date and aligned with best practices.
Feedback Loops: Leverage feedback loops provided by email service providers to monitor recipient feedback, especially regarding spam complaints. Use this data to refine your email practices.

Regularly revisiting and adjusting your approach to email authentication ensures ongoing compliance and optimal performance.


Tips for Maintaining a Low Spam Complaint Rate

Maintaining a low spam complaint rate is crucial for sustaining a positive sender reputation.

Engaging Content: Craft engaging and relevant content to reduce the likelihood of recipients marking your emails as spam.
Segmentation: Segment your email list based on user preferences and behavior to send more targeted and personalized content.
List Cleaning: Regularly clean your email list by removing inactive or disengaged subscribers to minimize the risk of spam complaints.

By implementing these tips, you not only improve your spam complaint rate but also foster a healthier relationship with your subscribers.


Upcoming Industry Trends and Predictions

Looking ahead to the future of email marketing, several trends and predictions are on the horizon:

Enhanced Personalization: Expect a continued emphasis on personalized and targeted email content to meet evolving customer expectations.
AI and Automation Integration: The integration of artificial intelligence and automation tools will become more prevalent, allowing for smarter and more efficient email campaigns.
Stricter Security Measures: Anticipate additional security measures and standards being introduced to combat evolving threats and protect user data.
Interactive Email Experiences: Email content will become more interactive, with the integration of quizzes, polls, and other engaging elements to enhance user interactivity.

Keeping an eye on these trends allows you to stay ahead of the curve, ensuring your email marketing strategies remain effective and innovative in the ever-changing digital landscape.


In Conclusion

Adapting to these changes is not just a necessity for compliance but a strategic move to safeguard your sender reputation and ensure the continued success of your email campaigns in 2024 and beyond.

In the dynamic landscape of email marketing, adapting to industry changes is not just a necessity but a strategic move to safeguard your sender reputation and ensure the continued success of your campaigns. As you embark on the journey to meet Google and Yahoo's new requirements, remember that the process of upgrading your email authentication practices can be complex, but you don't have to navigate it alone.

I'm here to help you seamlessly transition to the enhanced standards set by Gmail and Yahoo. Whether you're a seasoned marketer or just starting, making these upgrades is a proactive step towards safeguarding your email program's health and ensuring your messages reach the right audience.

Don't wait until issues arise; take charge of your email deliverability now. If you have questions, need assistance, or want to ensure your email marketing practices are in top shape, I invite you to book a call with me. Let's collaborate to elevate your email marketing strategy and propel your business forward. Your success is just a call away.

Book a Call Now and let us work with you towards a more robust and effective email marketing future.

Comments

Jessica Granish

The Wizard Behind The Curtain, Tech And Marketing Integrator

Meet Jessica Granish, a heart-centered trailblazer in the dynamic intersection of tech, marketing, and systems integration.

Free Tech and Marketing Audit Session

How to Maximize Your Online Visibility with our Tech and Marketing 20 Min Rapid Audit.

Free Tech and Marketing Audit Session

How to Maximize Your Online Visibility with our Tech and Marketing 20 Min Rapid Audit

After our Tech and Marketing 20-Min Rapid Audit, you'll walk away with immediate insights and actionable recommendations tailored to enhance your online visibility. Discover quick wins and unlock the potential for rapid growth in just a brief session!

Keep Reading...

7 Keys to Unlocking Email Marketing Visibility & Conversions

7 Keys to Unlocking Email Marketing Visibility & Conversions

Your Word, Your Mantra: 4 Steps to Choosing Your Word for the New Year

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Defeating Self-Doubt: Your Simple Guide to Imposter Syndrome

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10 Strategies for Thriving as a Business Owner Despite Silent Health Challenges

10 Strategies for Thriving as a Business Owner Despite Silent Health Challenges

© Copyright Alpine Small Business Solutions, LLC.  All Rights Reserved

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Your Word, Your Mantra: 4 Steps to Choosing Your Word for the New Year

In the realm of self-discovery and personal growth, the concept of choosing a word of the year has gained significant traction. 

Posted December 28th, 2023 by Jessica Granish


In the realm of self-discovery and personal growth, the concept of choosing a word of the year has gained significant traction. It's more than a fleeting resolution; it's a guiding principle, a mantra to shape your daily actions and growth across various aspects of your life. As we step into 2024, let's unravel the art behind selecting a word that resonates with the unique essence of who you are and who you aim to become.

Remember, though, that the path to self-discovery is not only about choosing a word but also about actively incorporating it into your daily life. This 4 step approach serves as a compass, pointing you in the direction of personal growth and introspection. The magic unfolds when you embrace the chosen word not just as a concept but as a living, breathing part of your life. Keep in mind that real change happens when you invest the energy needed to manifest the essence of your chosen word into your life.

Step 1: Reflecting on your Journey:

The journey begins with reflection, a soulful examination of the past year. Ask yourself probing questions without the constraint of self-editing. What aspects of your life crave more attention? What deserves less of your energy? Contemplate the characteristics you aspire to embody and the emotions you want to evoke daily. Let the unfiltered responses pave the way for the word that will be your focus in the coming year.

Step 2: Creating Your List:

Close your eyes and visualize the perfect day, emphasizing the feelings you want to experience. Envision the texture of your morning routine, the vibe with the work you do, and the relationships you nurture. In the quiet moments of meditation or silence, pose the question, "What word do I want to focus on in the new year?" This simple yet effective exercise is most potent when practiced in a focused or relaxed state, perhaps before sleep or as you unclutter your surroundings. Engage your senses—light a candle, play music, or light some incense—to enhance the connection with your inner intuition.

Step 3: Visualizing Your Perfect Day:

Close your eyes and visualize the perfect day, emphasizing the feelings you want to experience. Envision the texture of your morning routine, the vibe with the work you do, and the relationships you nurture. In the quiet moments of meditation or silence, pose the question, "What word do I want to focus on in the new year?" This simple yet effective exercise is most potent when practiced in a focused or relaxed state, perhaps before sleep or as you unclutter your surroundings. Engage your senses—light a candle, play music, or light some incense—to enhance the connection with your inner intuition.

Step 4: Crafting Your Mantra through Refinement:

As you move into the refinement stage, review your list and narrow it down to a select few. Circle or highlight three words that resonate deeply within you, evoking a sense of significance. Observe any subtle connections. Trust your intuition rather than overanalyzing the process, and let the words choose you. Sometimes, it comes to you in the most peculiar of ways. So embrace it and allow it to come funneling in.

For example, if your word of the year is Growth, a sample mantra could be something like:

"I embrace growth with open arms. Each challenge is an opportunity, and with every step forward, I cultivate strength, wisdom, and resilience. My journey is a continuous evolution, and I welcome the unfolding of my potential with gratitude and determination."


My Word for the New Year:

Building upon the steps I laid out above, I have expanded on them slightly to create my word for 2024. As someone who constantly thinks outside the box and colors beyond the lines of my life, crafting my word required that extra push. Staying true to the spirit of the 4 steps that guide the creation of my word of the year, I reflected on the yesteryears and I challenged myself to be bolder than my word of 2023!

Last year, amidst the challenges and hurdles, my chosen word was "easy." Ironically, 2023 proved to be anything but easy. It was a year that tested me in health, wealth, relationships and was intense with the changes that were laid out before me as I ventured into uncharted territories within my life. Yet, within the struggles, I can’t deny, there were moments of celebration as well, but even getting to those celebratory moments felt like it was anything but easy. With this in mind, as I stand at the threshold of a new year, I actually find myself hesitating to select my word for 2024.

The Reflection on 2023:

The challenges I faced in 2023 are still fresh in my mind, making it a bit difficult to pick a new word for 2024. I find myself questioning if "easy" was a cop-out, a way to escape the reality of life's complexities? I struggled with this question, acknowledging that life is inherently challenging, and perhaps my choice of word was a subconscious plea for simplicity.

Creating my list:

Despite the uncertainties, I remain hopeful in my belief in the power of a chosen word. It's a tradition that has brought me luck and alignment in the past, I just had a massive miss in choosing my word for 2023. I started to create my list and I contemplated words like “progress' ', "optimize," "momentum," "desired” and "maximize,' none resonating deeply.

 It wasn't within the quiet of my mind, but, rather, in the midst of an ordinary household task—decluttering my bedroom—that the word for 2024 surfaced. There was no room for doubt or hesitation; it felt as if the word had been flung directly to me, waiting to be embraced. And so, without second-guessing or fighting to find another word, tears came to my eyes and I knew that this was the right word! The word that will define my 2024 is "release."

Visualize for 2024:

Why "release"? The answer lies in the layers of my life, in the clutter I hold onto – physical and emotional. The challenge is evident in the excess clothes I own, or things I don’t need any longer, but it goes much deeper. It speaks to the desire to release the weight from my body, to release my self-sabotage, to release toxic relationships (both personal and professionally), and to release the shackles of my past that continue to haunt me. As I enter the phase of empty nesting, I recognize the necessity to release the old, making space for the new.

Choosing "release" isn't an acknowledgment of negativity but an embrace of liberation. Just as "easy" wasn't a call for avoidance, "release" is a beckoning toward growth. I aim to release not only physical clutter but the burdens that weigh down my spirit. To release the reasons why self love escapes me often. The practice of releasing will need to be a conscious choice to free myself from self-doubt, negative self-talk, imposter syndrome and any lingering judgments about myself that have held me back.

Creating My Mantra:

While I tread cautiously into 2024, I hold onto faith. The release of burdens will pave the way for something more significant – a lighter spirit, healthier relationships, and the anticipated progress in my business. "Release" becomes a mantra for breaking free from the limitations that hinder my journey.

My 2024 Mantra:

"I release what no longer serves me, making space for transformation and light. Liberating myself from the weight of the past, I embrace the freedom to grow, the courage to let go, and the joy of welcoming new beginnings. In this newfound liberation, I empower myself to journey forward unburdened, ready to explore the limitless possibilities that await. May this year be a celebration of liberation, a testament to the positive power of releasing, and an affirmation that, in releasing, I unlock the door to limitless possibilities."

WHAT’S YOUR  WORD OF THE YEAR?

Which word are you wholeheartedly committed to for the upcoming year? Select that singular, powerful word that encapsulates your aspirations and guides your journey. The choice is yours!  Share in the comments below.


Comments

Jessica Granish

The Wizard Behind The Curtain, Tech And Marketing Integrator

Meet Jessica Granish, a heart-centered trailblazer in the dynamic intersection of tech, marketing, and systems integration.

Free Tech and Marketing Audit Session

How to Maximize Your Online Visibility with our Tech and Marketing 20 Min Rapid Audit.

Free Tech and Marketing Audit Session

How to Maximize Your Online Visibility with our Tech and Marketing 20 Min Rapid Audit

After our Tech and Marketing 20-Min Rapid Audit, you'll walk away with immediate insights and actionable recommendations tailored to enhance your online visibility. Discover quick wins and unlock the potential for rapid growth in just a brief session!

Keep Reading...

7 Keys to Unlocking Email Marketing Visibility & Conversions

7 Keys to Unlocking Email Marketing Visibility & Conversions

10 Steps to Align with Google and Yahoo's Email Requirements

10 Steps to Align with Google and Yahoo's Email Requirements

Defeating Self-Doubt: Your Simple Guide to Imposter Syndrome

Defeating Self-Doubt: Your Simple Guide to Imposter Syndrome

The 'C' Code: Decoding the 10 Fundamental Pillars of Successful Relationships in Business and Beyond

The 'C' Code: Decoding the 10 Fundamental Pillars of Successful Relationships in Business and Beyond

Solstice Wisdom: 7 Strategies to Leverage the Solstice Metaphor for Business Growth

Solstice Wisdom: 7 Strategies to Leverage the Solstice Metaphor for Business Growth

10 Strategies for Thriving as a Business Owner Despite Silent Health Challenges

10 Strategies for Thriving as a Business Owner Despite Silent Health Challenges

© Copyright Alpine Small Business Solutions, LLC.  All Rights Reserved

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Complete The Form Below to get started...

To start the process of your Tech and Marketing 20-Min Rapid Audit

We process your personal data as stated in our Privacy Policy. You may withdraw your consent at any time by clicking the unsubscribe link at the bottom of any of our emails.

Close

Defeating Self-Doubt: Your Simple Guide to Imposter Syndrome

Imposter Syndrome is like a sly enemy that creeps into the minds of successful folks, making them question their skills and accomplishments. This guide is all about uncovering where Imposter Syndrome comes from and what happens when it messes with your head. We're also throwing in some straightforward strategies to deal with it. Along the way, we'll touch on the Dunning-Kruger Effect, giving us a better view of how confidence and competence balance out. So, let's get to the bottom of this and make your journey to success way smoother.

Posted December 28th, 2023 by Jessica Granish


Unveiling Imposter Syndrome:

Definition and Origins:
Coined by psychologists Pauline Clance and Suzanne Imes in the 1970s, Imposter Syndrome is the nagging feeling of being a fraud despite evident success. Initially thought to be a predominantly female experience, it now affects both genders.

 The Success Paradox:
Ironically, Imposter Syndrome often haunts high achievers. It shows up in attributing success to luck and downplaying accomplishments, creating a conflict between objective success and internalized self-doubt.

Distinguishing Traits:
Differentiating Imposter Syndrome from humility and realism is crucial. While humility acknowledges one's worth without superiority, Imposter Syndrome distorts self-perception, leading to a paralyzing fear of inadequacy.

Consequences of Imposter Syndrome:

Stifling Initiative:
Imposter Syndrome can hinder initiative, preventing individuals from taking risks, pitching ideas, or pursuing new opportunities, thereby limiting professional growth.

Erosion of Happiness:
Beyond hindering professional success, Imposter Syndrome can erode personal happiness by fostering a constant battle between achievements and internalized feelings of inadequacy.

Navigating Imposter Syndrome: A Practical Approach

Identifying Imposter Syndrome:
Acknowledging the presence of Imposter Syndrome is the first crucial step. Recognizing that feelings of self-doubt are a psychological phenomenon, not a reflection of reality, is paramount to initiating the journey towards mastery.
Shifting Perspectives:

 When faced with thoughts of inadequacy, it's essential to shift perspectives. Reframing thoughts by acknowledging skills, achievements, and evidence of capabilities can counteract negative self-talk.

Building a Support System:
Sharing the struggle with trusted friends and family creates a support system that can counteract negative self-talk. Having a network of individuals who believe in one's capabilities provides encouragement during challenging moments.

 Active Engagement:
Actively engaging in activities that allow the application of knowledge and skills can be a powerful antidote to Imposter Syndrome. Volunteering as a mentor, participating in industry-focused groups, and sharing expertise can reinforce one's capabilities.

Documenting Success:
Creating a tangible record of achievements and the steps taken to attain them serves as a powerful reminder during moments of self-doubt. This documented success becomes a source of strength and evidence against the distorted narrative of luck.

Learning from Others:
Reading about the experiences of others who have faced and overcome Imposter Syndrome provides valuable insights and inspiration. Books, articles, and interviews with successful individuals who openly discuss their struggles can serve as beacons of hope.

Professional Guidance:
Seeking professional guidance from therapists, life coaches, or mentors experienced in tackling Imposter Syndrome can provide tailored strategies for overcoming specific challenges. These professionals offer personalized insights to navigate the complex landscape of self-doubt.

Mindfulness Practices:
Incorporating mindfulness and meditation practices into daily routines can help individuals cultivate self-awareness and break free from the cycle of negative thoughts. These practices promote mental clarity, emotional resilience, and a grounded sense of self.

Continuous Learning:
The pursuit of continuous learning and skill development reinforces confidence by emphasizing growth and adaptability. Acquiring new knowledge and honing skills not only expands one's capabilities but also serves as a constant reminder of personal and professional evolution.


Navigating Imposter Syndrome is an ongoing journey, a dance with the complexities of the human psyche. By understanding its origins, acknowledging its presence, and actively engaging in healthy coping mechanisms, individuals can foster a positive mindset. Remember, you are not alone in this journey, and with dedication and the right tools, you can develop resilience, embrace self-awareness, and find ways to coexist with Imposter Syndrome while leading a life of genuine confidence and achievement.

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Jessica Granish

The Wizard Behind The Curtain, Tech And Marketing Integrator

Meet Jessica Granish, a heart-centered trailblazer in the dynamic intersection of tech, marketing, and systems integration.

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The ‘C’ Code: Decoding the 10 Fundamental Pillars of Successful Relationships in Business and Beyond

In the intricate tapestry of human interactions, whether in personal relationships or the world of business, certain foundational principles stand out as critical building blocks.  Just as we navigate our personal connections, businesses too rely on a set of principles to establish and maintain successful relationships, with their team and alignment with clients. Some call this core values of a business.

This article will dive into the ten foundational principles of successful relationships and align it with the direct relevance to the a business landscape.

The ‘C’ Code: Decoding the 10 Fundamental Pillars of Successful Relationships in Business and Beyond

1. Communication: The Bedrock of Understanding

At the heart of every thriving relationship lies effective communication. In personal connections, it’s about expressing thoughts and emotions openly, creating a deep understanding. Similarly, in business, clear communication is the recipe for longevity. Transparent communication ensures alignment, minimizing misunderstandings and paving the way for a robust partnership.

2. Compromise: Finding Common Ground

In the ebb and flow of relationships, compromise is the lubricant that keeps the gears turning smoothly. It’s not about sacrificing principles but about finding middle ground. In the business landscape, aligning with clients often necessitates compromise. Negotiating terms, adjusting strategies, and meeting halfway are crucial components of a successful partnership. The ability to find common ground echoes the dynamics of personal relationships, where compromise is the key to fostering harmony and understanding.

3. Consistency: Building Trust Brick by Brick

Consistency, the steady heartbeat of reliability, forms the backbone of trust in both personal and business relationships. Predictability in actions and words breeds trust.  It is the foundation upon which trust is built, allowing individuals to feel secure and confident. In business, delivering consistent products or services builds client confidence. When clients know they can depend on you, it helps with a sense of security, akin to the reassurance found in consistent personal relationships. Just as consistency is a marker of trust in personal connections, it serves as a pillar of reliability in the business world, strengthening the client’s belief in the partnership.

4. Commitment: The Glue That Binds

Commitment is the glue that binds personal relationships and business partnerships alike. In business, commitment manifests as a devotion to client satisfaction. A committed business goes the extra mile, demonstrating a dedication to the client’s success. Just as in personal relationships, commitment breeds loyalty and longevity in business partnerships. It is the promise to navigate challenges together and celebrate successes as a united front.

5. Compatibility: Shared Values, Shared Success

Compatibility, the invisible thread connecting individuals, is equally vital in business. Aligning with clients who share similar values and goals creates a synergy that propels the relationship forward. In personal relationships, compatibility is the magic that turns shared interests and values into a deep and meaningful connection. In business, compatibility involves aligning with clients whose values and goals resonate with the company’s mission. Business partnerships flourish when there is compatibility in vision and objectives. Just as personal relationships flourish when based on common ground, business partnerships thrive when there’s alignment in values and objectives.

6. Compassion: A Human Touch in Business

In the realm of human connections, compassion is the gentle touch that heals wounds and nurtures growth. In business, compassion translates into understanding and addressing the client’s concerns. It’s about recognizing their challenges and empathizing with their needs. A compassionate approach builds a foundation of trust and mutual respect, essential in both personal and business relationships. Compassion in business is not merely a transactional gesture; it is the human touch that transforms a business-client relationship into a partnership grounded in empathy and understanding.

7. Chemistry: The Spark That Ignites Collaboration

Chemistry, the intangible spark between individuals, is the secret sauce in successful personal relationships. It’s the magnetic connection that makes interactions enjoyable, effortless, and fulfilling. In business, chemistry translates into a positive rapport that goes beyond the transactional. It’s about understanding each other, anticipating needs, and creating a connection that goes beyond the surface. Just as personal chemistry makes relationships enjoyable, business chemistry makes collaborations dynamic and fulfilling. The ability to connect on a personal level with clients creates a partnership that transcends the purely professional, making the collaboration more meaningful and enjoyable for both parties.

8. Connection: Bridging the Emotional Gap

A strong emotional connection is a driving force in personal relationships, creating a sense of intimacy and belonging. In business, establishing a connection with clients goes beyond the transactional. It involves building a relationship based on trust and understanding. Businesses that connect with clients on a personal level create a bond that transcends the purely professional. Just as personal connections thrive on emotional bonds, business relationships flourish when there is a genuine emotional connection between the company and its clients.

9. Confidence: Building Trust in Business Transactions

Confidence, the silent assurance that underlies personal relationships, is equally crucial in business. Clients need to trust that a business can deliver on its promises. Confidence in the business’s abilities instills trust and forms the bedrock of a successful partnership. In personal relationships, confidence is the assurance that the other person is capable and reliable. It is the trust that allows individuals to lean on each other for support and guidance. In business, confidence is the assurance that the company can meet the client’s needs and expectations. It is the trust that the business will deliver quality products or services consistently. Just as personal confidence enhances interpersonal relationships, business confidence will help build trust and credibility, laying the groundwork for a successful and enduring partnership.

10. Continued Growth: Nurturing the Relationship

In personal relationships, growth is an ongoing journey of self-discovery and shared experiences. It involves adapting to change, learning from challenges, and celebrating milestones together. In business, the principle remains the same. A successful partnership requires continuous growth and adaptation. Both parties must evolve, embracing change and innovation to stay relevant. Just as personal growth enriches relationships, business growth ensures the longevity and sustainability of partnerships. The ability to navigate change, learn from experiences, and grow together ensures that the business-client relationship remains vibrant and resilient in the ever-evolving landscape.

Bridging the Gap Between Personal and Business Relationships

In the tapestry of life, the threads of personal and business relationships often weave together seamlessly. The principles that guide successful connections are remarkably similar, transcending the boundaries between personal and professional spheres. Whether in the warmth of personal bonds or the pragmatism of business collaborations, these ten principles form the sturdy framework that supports, sustains, and elevates relationships to new heights.

As we navigate the complexities of our interconnected lives, the wisdom gained from successful personal connections can serve as a compass, guiding businesses towards lasting, mutually beneficial relationships with their clients. The bridge between personal and business relationships is not a chasm but a continuum, where the principles that creates human connections also lay the groundwork for successful and enduring business partnerships. By recognizing and embracing these shared principles, businesses can cultivate relationships that go beyond transactions, creating meaningful connections that stand the test of time. In doing so, they not only secure the loyalty and trust of their clients but also contribute to a business landscape where success is measured not only in profits but in the strength and depth of the relationships forged along the way.

If this is something you are interested in learning more about this and how to weave this into your tech, marketing or systems of your business, we would be happy to chat. We have limited spots available, but go ahead and book a free, no strings attached strategy call with us today while spots are still available.

Solstice Wisdom: 7 Strategies to Leverage the Solstice Metaphor for Business Growth

Amidst the festive cheer and holiday greetings, there’s an astronomical event that quietly takes the stage—the winter solstice. Beyond its celestial significance, this natural occurrence holds a powerful metaphorical weight, symbolizing the transition from darkness to light—a metaphor that can be harnessed to not only renew team spirit but also propel your business towards greater success.

The Solstice: Cosmic Inspiration for Business Leaders

The winter solstice, occurring around December 21st in the Northern Hemisphere, marks a pivotal point in Earth’s orbit around the sun. As we experience the shortest day and longest night, this celestial event becomes a metaphor for the ebb and flow of challenges and triumphs that businesses face. It’s a reminder that even in the darkest times, there’s the potential for renewal, hope, and the promise of brighter business days ahead.

Building Business Momentum in the Light

Just as the solstice heralds longer days and increased sunlight, the metaphor of moving from darkness to light can inspire business leaders to cultivate a dynamic and productive work environment. Here’s how you can leverage this metaphor to illuminate success in your business:

1. Renewal of Business Objectives

Much like the solstice serves as a reset in nature, take this time to reflect on your business’s past achievements and challenges. Encourage your team to leave behind any lingering difficulties and approach the upcoming days with a fresh perspective. Use this renewal of purpose to redefine and refine your business objectives.

2. Infusing Positive Energy and Optimism

As the days grow longer, a natural boost in energy accompanies the increased sunlight. Translate this positive shift into your business culture by fostering creativity, enthusiasm, and a collective can-do attitude among your team. A positive work environment is a breeding ground for innovative solutions and increased productivity.

3. Setting New Business Milestones

The solstice, as a metaphor for progress and achievement, is an ideal time to set new milestones for your business. Work collaboratively with your team to outline clear, attainable goals that align with the overarching vision of your organization. These milestones become beacons guiding your business towards success.

4. Elevating Morale and Team Dynamics

Seasonal changes influence individuals’ moods, and the transition to longer days is often associated with improved well-being. Leverage this positive shift to cultivate a business culture where team members feel valued and supported. Elevated morale contributes to stronger team dynamics, fostering a collaborative and productive atmosphere.

5. Enhancing Business Collaboration and Communication

The metaphor of moving into the light signifies increased visibility and clarity. Capitalize on this by enhancing communication and collaboration within your business. Clear communication channels enable seamless information flow, facilitating better decision-making and overall business efficiency.

6. Adaptability and Resilience in Business Operations

Nature’s adaptability to changing seasons serves as a powerful lesson for businesses—embrace change and cultivate resilience. Equip your business with the ability to adapt to market shifts and emerging trends. A resilient business is not only productive but also capable of navigating challenges and emerging stronger.

7. Celebrating Business Achievements

Finally, the transition from darkness to light is a reason to celebrate business achievements. Recognizing and celebrating success motivates your team and creates a positive atmosphere. Regular acknowledgment of achievements instills a sense of pride and commitment among your team members, fueling continued business success.

Conclusion: Guiding Your Business into the Light

As the holiday season unfolds, let your business celebration extend beyond festivities. Embrace the solstice metaphor not just as a cosmic event but as a guiding principle for building and growing your business. The solstice symbolizes that even in the darkest business challenges, there is the promise of light and renewal. Align your business goals and mindset with the natural rhythm of this metaphorical journey, and watch as your business shines ever brighter in the coming year. Merry Christmas, and may your business journey be filled with the light of success!

If this is something you are interested in learning more about, we would be happy to chat. We have limited spots available, but go ahead and book a free, no strings attached strategy call with us today while spots are still available.

10 Strategies for Thriving as a Business Owner Despite Silent Health Challenges

Living with PCOS, a silent and invisible disease, has been a relentless battle. This hormonal imbalance, triggered by insulin resistance, has left me in constant pain and fatigue. The pain, concentrated in my lower back, and the unyielding exhaustion have stolen precious moments from my life and stifled my adventurous spirit.

As a business owner, this silent disease has posed an even greater challenge. The toll it takes on my health has rippled into my professional life. I’ve lost clients, and friends have distanced themselves, unable to comprehend the magnitude of my struggles. The weight of this invisible burden has led to deep depression, affecting both my relationships and my business.

But amidst this darkness, a glimmer of hope has emerged. I’ve taken control of my health, assembling a dedicated team of professionals who address my physical, emotional, and mental well-being holistically. While I still consult with doctors, this integrated approach has allowed me to reduce medications and turn to natural remedies like Turmeric for pain relief and Vitamin D/B injections to combat fatigue.

I also extend my hand in support to those enduring similar silent battles. The isolation and misunderstanding that accompany silent diseases can be overwhelming. If you find yourself in a similar struggle, please seek help without shame. I wish I had prioritized my well-being sooner. If sharing my story can help just one person, it will be a triumph. Love yourself, build a strong support system, and remember, relief is attainable. Together, we can conquer the darkest of days.

In this blog, we’ll explore 10 ways to navigate these issues while maintaining your role as a business owner.

Acknowledge Your Reality: 

The first step is recognizing that you’re dealing with a legitimate health condition. Silent diseases can be isolating, but understanding and accepting your situation is crucial.

Seek Professional Help: 

Consult with healthcare professionals who specialize in your condition. As you’ve experienced, having a dedicated team can make a world of difference.

Embrace Holistic Healing: 

Explore complementary therapies that address the physical, emotional, and mental aspects of your health. Integrative approaches can be highly effective.

Optimize Your Diet: 

Pay attention to the foods you consume. Certain dietary changes, such as incorporating anti-inflammatory foods like turmeric, can alleviate some symptoms.

Prioritize Rest: 

Don’t underestimate the power of quality sleep. Develop healthy sleep habits to combat chronic fatigue.

Stay Active: 

Regular physical activity, even in moderation, can help manage pain and improve your mood. Consult with a professional for suitable exercises.

Manage Stress: 

Stress can exacerbate symptoms. Incorporate stress-reduction techniques such as meditation, yoga, or mindfulness into your daily routine.

Set Realistic Goals: 

Understand that your condition might limit your activities at times. Setting achievable goals will help you avoid disappointment.

Communication is Key: 

Maintain open and honest communication with your friends, family, and clients. Educate them about your condition to foster understanding and support.

Self-Compassion: 

Love yourself and be patient. Remember that you’re not alone in this journey. Seek out and lean on your support system when needed.

By implementing these strategies, you can work towards balancing your health while continuing to thrive as a business owner. Remember, it’s okay to lean on others for support, and your journey can inspire and help others facing similar challenges.

And in closing, I want to express my profound gratitude to those who’ve stood by me. Please, continue to invite me and support me, for I am on the path to recovery. Even on my toughest days, I’ll be living vicariously through your adventures and will be joining you soon.

Why Marketing and Tech are Better Together: The Role of a Tech & Marketing Manager

In today’s digital age, technology has become an integral part of marketing efforts. As such, it’s becoming increasingly important for businesses to have a Tech & Marketing Manager on their team. This is because a Tech & Marketing Manager possesses a unique set of skills that can help businesses to leverage technology to enhance their marketing efforts and drive growth. In this blog, we’ll explore why a Tech & Marketing Manager is what a company needs and why.

What is a Tech & Marketing Manager?

A Tech & Marketing Manager is a marketing professional with a strong technical background. They possess both marketing and technical skills, which allows them to develop and execute marketing strategies that incorporate digital technologies. They specialize in leveraging technology to enhance marketing efforts and create more effective campaigns. This can include managing website content, developing email marketing campaigns, and utilizing social media platforms. A Tech & Marketing Manager is responsible for driving brand awareness, generating leads, and increasing sales revenue through digital channels.

Why does a company need a Tech & Marketing Manager?

Technical expertise

One of the primary reasons why a company needs a Tech & Marketing Manager is for their technical expertise. A Tech & Marketing Manager possesses a deep understanding of technology and how it can be used to enhance marketing efforts. They are knowledgeable about various digital tools, such as marketing automation platforms, email marketing software, and social media management tools. With this expertise, they can effectively use these tools to streamline marketing processes, optimize campaigns, and generate higher returns on investment.

Improved efficiency

Another reason why a company needs a Tech & Marketing Manager is for improved efficiency. With their technical skills, a Tech & Marketing Manager can automate various marketing processes, such as email marketing campaigns, social media posting, and lead nurturing. This automation allows for greater efficiency and saves time and resources, enabling the marketing team to focus on other critical tasks, such as content creation and campaign analysis.

Targeted audience reach

Ah, the Tech & Marketing Manager – the elusive unicorn of the marketing world. With their unique blend of marketing and tech skills, they are the magical beings that can bring a company’s marketing efforts to the next level. So, why do you need one? Well, let me break it down for you.

A Tech & Marketing Manager can also help a company to reach its target audience more effectively. They are skilled in using digital tools to identify and segment audiences based on demographics, behaviors, and interests. This enables the marketing team to create targeted campaigns that resonate with specific groups of people. By using digital tools to understand the behavior of the target audience, Tech & Marketing Managers can craft campaigns that are more likely to convert prospects into customers.

Greater ROI

In addition to improved efficiency and targeted audience reach, a Tech & Marketing Manager can also help a company to generate a greater return on investment (ROI). They are able to measure and analyze marketing metrics such as website traffic, engagement rates, and conversion rates, to determine the effectiveness of marketing campaigns. With this information, they can adjust marketing efforts accordingly to optimize results and increase ROI.

In today’s digital landscape, businesses need to embrace technology to enhance their marketing efforts and drive growth. A Tech & Marketing Manager possesses the technical expertise, efficiency, audience reach, ROI, and innovation that a company needs to stay ahead of the competition. By leveraging digital tools and insights, a Tech & Marketing Manager can help businesses to optimize their marketing efforts, engage with target audiences more effectively, and generate higher returns on investment. Therefore, it’s clear that a Tech & Marketing Manager is an essential asset for any company that wants to succeed in the modern business landscape.

Innovation

Finally, a Tech & Marketing Manager can bring innovation to a company’s marketing efforts. By staying up-to-date with the latest technology and marketing trends, they can introduce new and creative strategies that can set a company apart from its competitors. This can include new methods for engaging with customers, innovative campaign ideas, and creative uses of data and analytics to inform marketing decisions.

Why Hire a Tech and Marketing Manager?

First and foremost, a Tech & Marketing Manager can help your company navigate the ever-changing landscape of marketing technology. Let’s face it, the marketing tech world is a bit of a circus. There are so many tools, platforms, and apps out there that it can make your head spin. But fear not, a Tech & Marketing Manager can help you cut through the noise and find the tools that will make the biggest impact on your marketing efforts.

In addition to helping you find the right tools, a Tech & Marketing Manager can also help you use them effectively. I mean, what good is a shiny new marketing tool if you don’t know how to use it? A Tech & Marketing Manager can train your team on how to use the tools properly, so you can get the most out of them. Plus, they can help you integrate the tools into your existing workflows and processes, so you can work smarter, not harder.

But wait, there’s more! A Tech & Marketing Manager can also help you measure the impact of your marketing efforts. You know that old saying, “you can’t manage what you can’t measure”? Well, it’s true. And a Tech & Marketing Manager can help you measure everything. From website traffic to social media engagement to email open rates, they can help you track it all. And not only that, but they can also help you interpret the data and make informed decisions about how to optimize your marketing efforts.

But perhaps the most valuable thing a Tech & Marketing Manager can bring to the table is their ability to speak both marketing and tech fluently. Let’s face it, marketing folks and tech folks don’t always speak the same language. Marketing folks are all about the creative, while tech folks are all about the data. But a Tech & Marketing Manager can bridge that gap and help everyone get on the same page. They can translate marketing-speak into tech-speak and vice versa, so everyone can understand what’s going on.

And let’s not forget about the innovation factor. A Tech & Marketing Manager is like a mad scientist, always tinkering with new ideas and ways to make your marketing efforts more effective. They’re always on the lookout for the next big thing, whether it’s a new platform or a new way of doing things. And they’re not afraid to experiment and take risks. After all, that’s where innovation comes from – taking risks and trying new things.

Now, I know what you’re thinking – “Wow, a Tech & Marketing Manager sounds too good to be true. Do they really exist?” Yes, they do! But like all unicorns, they’re a rare breed. They’re not just marketers who know a little bit about tech or tech folks who know a little bit about marketing. They’re a special breed that combines the best of both worlds.

So, why should you invest in a Tech & Marketing Manager? Well, they can help you cut through the marketing tech circus, use your tools effectively, measure your impact, bridge the marketing-tech language barrier, and drive innovation. They’re like a one-stop-shop for all things marketing and tech. Plus, they’re just really cool people to have on your team.

In conclusion, if you want to take your marketing efforts to the next level, you need a Tech & Marketing Manager. They’re like the missing puzzle piece that makes everything fit together perfectly. So go ahead, take the leap, and invest in a Tech & Marketing Manager. Your marketing efforts.

If this is something  you are interested in learning more about, we would be happy to chat. We have limited spots available, but go ahead and book a free no strings attached strategy call with us today while spots are still available

14 Opportunities and Ideas to Help Add Additional Income During the Pandemic

Hello loves!  I wanted to share some information that may be helpful for those that recently were laid off and/or you are looking to supplement your income during and beyond the Convid-19 Pandemic. Like many online business owners,  I have a unique birdseye view because of the work that I do and the business I run. None of it is a secret or a ninja trick, and much of it you already have likely heard about, so most of it is just a re-iteration.  

I have compiled a list of 14 opportunities and ideas to help add additional income during the pandemic for yourself and your family in these times of uncertainty.  

As we start to do more and more delivery and curbside shopping, eating and etc… we will see that we simply do not have the force to support it.  Here are places that you can look into if you are looking for work.

1) Grocery stores are hiring and their services are in high demand.  Check into Clicklist and Instacart shoppers particularly

2) Doordash and Uber Eat Drivers – Even Pizza Delivery as well

3) Talk to your local marijuana dispensers and liquor stores – See about helping them with their curbside services…and in some cases delivery options

4) Amazon warehouses are hiring as well as drivers and customer service agents.  Amazon alone is providing over 100k jobs

5) Become a secret shopper.  I know that times are different right now, but there are many online secret shopping opportunities, for instance, customer service secret shopping with Expedia.  The restaurant and retail store options won’t be available (unless they pivot) is my guess, but there are other opportunities. Let me preface that this is NOT a huge moneymaker, but it is great for supplemental income. https://www.bestmark.com/  I always had fun with secret shopping and I think you could too.

If you are looking at making some extra money in the online sphere here are some pretty great options. 

6) For online work look into https://jobs.sykes.com/ , these are customer service jobs that you can do from home.  You must have a dedicated phone line (not a cell phone) and highspeed internet. 

7) Working Solutions is another home-based customer service opportunity as well – www.workingsolutions.com/

8) United Health Care for those that work in more of a medical field, they are hiring to help with the influx of calls that are coming in.  

9) If you have a special craft, like content writing, graphic design, etc… you can look into www.upwork.com  or www.guru.com and if you make and sell your own goods, look at facebook market place, www.etsy.com and www.ebay.com.   

10) I realize that the stock market is a pretty scary place right now, but it also offers a lot of opportunities.  Stocks are at a record low right now. The market will not be this unstable forever and it is guaranteed that there will be a boom (just don’t know when).  The beauty of that is if you can get in at a cheap buy-in, like now, it could provide a huge return in 6-months. Only look into this if you feel empowered to do so.  You can start up through Robinhood, which is a free platform for buying and selling stocks in the stock market. It is pretty intuitive and if you use this link you can earn free stock to start your journey with. Truly investing in stock (if you have the means) now might set you up for life. It could be like buying Amazon in 1997 if you get my drift!  For Robinhood, though, it doesn’t require any investment right now, just sign up, get your free stock and start dabbling. Use this link to get your free stock >>> https://bit.ly/freerobinhoodstock-jg 

11) For those that are toying with taking their business or ideas to Facebook, I have a free mini-training “8 Ways to Revive your Facebook Business Page Organic Reach” that you can take. It is a tiny bit outdated, but the content is still very relevant. www.va.alpinesbsolutions.com  

12) If you are looking to take your vision into an online setting and getting serious about taking this time to pivot instead of panic, I would like to offer up some of my time to help you brainstorm. While I do have limited time,  I still would like to offer up my own time as a resource. I am offering free 30 minute consults for a limited amount of folks (no strings attached, just value, value, value) the rest of the month. Private message me if you are interested.  

13) I am also working on some additional free training and webinars to help people with making supplemental income online or to finally start your own online business journey.  If you have a topic you would like me to touch on or have someone in the community talk about, please private message me or put your request below.

14) Lastly (for now), I would love to create a container for those interested to network together and join in on the opportunity to join think tanks, masterminds, engagement circles, and other self-promotion threads so we can all build each other up, stay connected, and love one another.

Do you have things to share or add to my list, please do? The more the merrier. The more information we can put out there the better.  I will continue to harvest more ideas around this as the days and weeks unfold.  

For those that are in a position to help, please help people, offer your time and what resources you can. This is a time to band together, practice impeccable hygiene, be compassionate and remember we are all in this together.  Do not lead in fear…keep being amazing and I am rooting for those that are having a hard time. Please share with someone that you think might benefit from this information as well. I love you!

10 Leadership Lessons from Celebrities

Celebrities can (sometimes) do more than entertain. Occasionally, their stories and struggles can offer us insight as we work to build our own dynasties in our niche. Looking at their shortfalls and success can help us gain valuable insight on what it truly means to be a leader.

  1. Oprah Winfrey – Leaders need patience

Oprah Winfrey is one of the most successful rags-to-riches stories of our time. Born into poverty, she overcame personal challenges and found her first media job at age 19. It took several years before she launched her talk show, and several more before her own network found success. When she created her network, everything was in place for immense and rather immediate success. She had the masses of fans. She had the industry experience. She was highly networked. She could afford to help finance it. But the network took years to take off. Even Oprah Winfrey, a queen in her industry, needed time to make things happen.

As you lead your organization, try not to get too discouraged over setbacks. Perseverance is important to getting your company where you need to go. Your staff looks to you for guidance and encouragement. Lead the way with a determined enthusiasm and dedication to working to get your company where it needs to go.

  1. Bear Grylls – Leaders encourage risk taking

Bear Grylls is a well-known adventurer, writer, and TV personality. In his show “Running Wild with Bear Grylls” he takes a new celebrity on an adventure, encountering obstacles from crocodile infested waters to repelling down cliffs. As he coaches celebrities, he encourages them to take calculated risks. It’s not a throw caution to the wind and be reckless strategy, but rather a “nothing risked nothing gained” perspective. He works with the celebrity, understanding their strengths and limitations, and then encourages them to push their boundaries. He serves as their safety net, ready to step in as needed. But, his focus in on getting them to stretch their limits.

Good leaders empower their workers to grow and go beyond their limits. Along the way, they serve as a valuable resource, of course. Good leaders train their employees with all the information they need before giving them the gentle nudge to go off on their own to take calculated risks. Whether you are helping someone survive crocodiles or pitch an unconventional idea, good leaders encourage risk tasking.

  1. Emma Watson – Leaders manage their own imposter syndrome

Emma Watson is a famous actress, model, and activist. She is wildly successful and talented, but even she is not immune to self-doubts. Watson is one of the many celebrities vocal about their own struggles with imposter syndrome, a frustrating challenge where a highly capable individual doubts their own ability. Often, people with imposter syndrome feel as if they are faking their way through their work or life, just waiting for others to realize they are incompetent. Ironically, it’s those who should be the most confident that struggle with imposter syndrome. Emma Watson speaks often about her own struggles and how she works to manage them.

As a leader, you may experience crippling self-doubt. As an entrepreneur, you get an extra helping of insecurity. So many people are counting on you and at times it can feel like you are beyond your depths. Letting these fears stop you from acting or affect how you work can be damaging to your business and your employees. Proactively managing imposter syndrome helps you be a better leader.

  1. Vince Lombardi – Leaders show, not shout

Vince Lombardi is one of the greatest professional football coaches of all time, leading the Green Bay Packers to victory time and time again. You can get lost reading through a collection of his quotes, as each one is an inspirational landmine. When talking about coaching, he famously said “they call it coaching, but it is teaching. You do not just tell them…you show them the reasons.” Lombardi took the time to explain to his players the reasoning behind his choices and strategies, rather than simply yelling orders. This, arguably, helped improve the coach-player relationship, team cohesion, and the players’ motivation (especially when things got rough).

  1. Lana Del Rey – If It’s Not Working, Reinvent Your Brand

Before she found fame as a 1960s-inspired sultry throwback singer, Lana Del Rey was a prep-school graduate from upstate New York named Elizabeth “Lizzy” Grant. She started her career with her given name, blonde hair, no shtick and an acoustic, folksy vibe. But, that wasn’t working. So, she reinvented her career under the stage name Lana Del Rey, dyed her hair, adopted the 1960s makeup and deep voice and had a breakthrough.

If your business isn’t standing out, consider going from Lizzy to Lana — give your location, products or services a makeover and use a bold, high-styled appeal to set yourself apart in a crowded marketplace.

  1. Miley Cyrus – Love Your Customers and They Will Love You

Miley Cyrus loves her fans so much that she has nicknamed them “Smilers” and makes sure to acknowledge them often, whether on tour or on social media. This is a great strategy for your business — it is much easier to market more products and services to your existing customers that are already raving fans than to try to find new ones.

So, make sure your customers know that they are loved and keep telling them. Doing this will create customers who will buy more from you and advocate for you — loyalty is the way to go.

  1. Justin Bieber – Go Niche

Many of us don’t understand the appeal of Justin Bieber (make that really don’t understand the appeal…), but it doesn’t matter because we aren’t his niche. He appeals to tween and teen girls. They love him and he knows how to leverage that, without worrying what everyone else thinks of him.

Your business can borrow from the Biebs by focusing on a very distinct target market and knowing what that market cares about. I remember a very successful shoe store in Chicago that employed a similar strategy. They had only really attractive young men working there, who flattered every female customer incessantly as they tried on shoes. That store did very well. Once you are solid in knowing your target market, find a hook that has a strong appeal to them.

  1. The Kardashians – Strike While the Iron Is Hot

To say that the Kardashians have not been shy about exploiting their brands is like saying that fire is kind of hot. The Kardashian girls endorse clothing, makeup, perfume and more. What they know is that no business cycle lasts forever, so they are not shy about maximizing their potential while they can.

The same goes for your company. Business cycles are shortening, so don’t be afraid to make the most of your opportunities while you are hot.

  1. Lindsay Lohan (And Some Other New Celebrity Just About Every Day) – Even a Good Brand Can Become Tarnished

Even if you have something valuable to offer, if you are a jerk, eventually folks won’t want to do business with you. Alec Baldwin, Tiger Woods and Lindsay Lohan are just some of the celebrities that have learned this the hard way.

  1. Geraldo Rivera – Future success cannot be built on past accomplishments.


Watching Geraldo Rivera bomb five tasks in a row was amusing and sad. Frankly, Geraldo’s ideas were good — 10 years ago, but did not resonate with company executives who were looking for forward thinking, innovative ideas that appeal to today’s consumers. Not to detract from his achievements, but Mr. Rivera thought that his past journalistic success would lead his team to winning each challenge; it did not. In fact, many younger people do not even know who he is. Geraldo is a forceful, strong-willed personality who does not take “no” for an answer. Maybe that’s the reason behind his success; however, when working with or leading a t-e-a-m, there has to be collaboration. Most of Geraldo’s contributions focused on “I am an award winning journalist,” “I’m Geraldo Rivera.” “I should be the one in front of the camera.” The recurring theme was “I,” a terrible mistake for a leader, manager, or anyone in authority to focus all the attention on himself or herself without having any regard for team members’ input.

You can’t get complacent in your business — you need to continually work to earn the trust and respect of your vendors, clients and employees. If you don’t, you may find opportunities drying up, or altogether disappearing.

Good leaders do more than order their employees around. Taking the time to explain the mindset behind your decisions can leave an impression on your employees. It shows you value their opinion and understanding enough that you would spend the time talking to them. It helps them understand the values behind your decisions (i.e. I really value this client relationship, so I want to go overboard in correcting their customer service issue). It opens up dialogue so employees can feel free to express their confusion or differing perspective. Showing your employees the reasons behind what you are asking them to do or the reasons for your choices can help strengthen your business.

Not all celebrities are good leaders. But some stand above the crowd, offering unique ways to lead that translate well into business. As you lead your organization, think about ways you can implement these tactics to be a more effective leader.