Tag Archives: Marketing

How to Set Work Hours Working From Home

The ability to design your own work schedule is a double-edged sword. It’s great not feeling chained to your desk for the arbitrary 9-5 grind.

But it’s also easy to avoid ever setting a schedule. Before you know it, you’re always either working or thinking about work. It’s increasingly difficult to leave work at work. Projects that could be done in an hour end up taking longer.

The irony of the “I don’t need to abide by a set schedule” life is that we often function better when we create a schedule.

The Benefit of Setting Work Hours

Many work-from-home individuals resist setting work hours like the plague. One huge appeal of being your own boss is the freedom that comes with control over your schedule right?

But the reality of failing to set work hours tells a different story. Not sticking to a work schedule ends up hurting you in the long wrong in different ways.

  1. It’s hard to leave work at work. When work stops at 5, it’s easier to stop thinking about work at 5. When there is no firm end to the work day, it’s so much harder to transition from “work mode” to “living your life mode.” You feel guilty watching TV and wonder if you should go get that one article done. You daydream thinking of your to-do list. You always feel “on,” making it difficult to give yourself the rest you need.
  2. You waste precious mental energy. Each day you wake up without a firm schedule. Each day, you waste time and energy deciding how much you will work and when. It’s the element of decision fatigue. The more decisions we make each day, the more drained we become. It’s why superstars like Steve Jobs wore the same outfit every day. One less decision to make meant a bit more energy for more important matters.
  3. Tasks take longer than they should. Parkinson’s Law basically states however long a task can take is usually how long it will. Maybe you wake up and know, if needed, you could log a 10-hour day today to get that big project done. What ends up happening? You tend to work that 10-hour day. The beauty of the set work schedule is work is only allowed to fill those hours. Usually, everything always gets done.

These problems can be tackled (or at least minimized) by setting a consistent work schedule. The initial constraint of work hours ends up giving you more free time and freedom to enjoy your time outside work guilt free.

Setting an Optimized Work Schedule

Here is where you get to enjoy the freedom of being your own boss. Maybe your peak creativity hours are early morning and early evening. In the middle of the day, you suffer from the afternoon slump. So work in the peak hours and go workout or run errands when your brain power dips.

A work schedule does not mean you must bow down at the altar of the 9-5 work week. Those hours are not ideal anyway! In fact, with the right productivity tactics you may get 8 hours of work done in 7 or 6. All a work schedule means is setting strict work hours and strict non-work hours. If you can accomplish you work between 10-4, that’s great!

You can even set a different work schedule for different days of the week. Maybe you are a work-from-home parent taking advantage of a babysitting co-op. On Tuesday mornings, you get to wrangle the group’s kiddos to the library activity. So on Tuesdays, your work day starts a few hours later.

It doesn’t matter what type of schedule you make. What matters is knowing going into the day which hours you work. Designated work hours protect your “non-work” time.

Once you create a schedule, protect it fiercely. Don’t check your email outside of work hours. Let your clients know what hours they can expect to reach you by phone…and don’t pick up if it’s outside of those (or work into your contract it’s a $75 fee every time they do). When you are done for the day, be done. Don’t fall into the trap of well I could get one more thing done. Allow yourself to rest and relax!

Working from home can be the ideal set up. Setting optimized work hours helps you be the ideal worker and live a balanced life. It’s a win-win!

If you want assistance on setting hours that work for you or need help getting all your work done in the allotted time, Alpine Small Business Solutions is here for you! Just give us a call or shoot us an email to get started.

 

3 Crucial Hurdles Before You See Your First Client

virtual assistant

Congratulations! You have decided to become an entrepreneur. It is a big step and if you are unfamiliar with the process, it can be very daunting. We are going to look
at the steps of starting a virtual assistant business, but these guidelines can apply to any other field. Making sure you have cleared these hurdles will help you plan, prepare, and manage your business more effectively.

Game Plan

If you are serious about starting a business you have to have a plan, specifically a business plan. Even if you don’t need outside funding to get going, you will want to have a plan to get your focus on what your business is and know what you are really going after. Your business plan should have an executive summary, a business description, a market analysis, a competitor analysis, a design plan, a management plan, and a financial summary. Your game plan is your focus. This is your map and directions to achieve your dream.

Legal

Every business requires legal paperwork to get started and legal considerations in operations. A virtual business carries an even heavier burden when it comes to privacy, security, copyright, and taxation. There are many things you must do before you can ever even call yourself a business and this can vary depending on where you live, so make sure you are paying attention to the details and get everything you need. Here is a quick list of the type of legal documentation that must be in place. This is not exhaustive by any means make sure you check with your local governments about all requirements.images

  • Decide on a legal structure: Is your business sole-proprietorship, partnership, or LLC, etc.? If you are not a sole-proprietorship, everything other structure needs additional legal formation.
  • Register your business name with the local state government.
  • Register for state and local taxes, including getting a tax identification number if necessary.
  • Apply for your business license and any permits needed in your location.

Your First Client

Now things are really exciting! You are all set up and you are ready to take on your first client. Here’s the kicker. How exactly do you do that? A virtual assistant is likely contacted by the potential client via email or maybe a phone call, and you will want to have all you ducks in a row when that first client contacts you. There are a few more things you will want to have ready.

  • Pricing structure: You will need to know what you charge for what services. Do you work hourly or by package? Do you charge different rates for different projects? Have this set and formatted where you can provide it for any potential client.
  • Hours: If you ask any entrepreneur, they work all the time! And so will you. Your unbillable hours will likely be more than your billable hours as you get your business going. But even though you are up working until midnight, you don’t want clients contacting you at all hours. Set a schedule where you will be available to your clients and make them respect that.
  • Account and business management: For your own sanity, you will want to set up some form of business management software. Use something to take care of the business end of things, accounting and bookkeeping, but you should also implement something that will be your project manager. This will help you track hours, due dates, and statuses of all your projects. You don’t want to let anything slip through the cracks.
  • Legal contract: You need something to help protect you. You need to have your contracted hours, tasks, wages, and length of contract described and include subjects such as copyright, privacy, time off, payment options, etc. This would be something good to have a lawyer look over, as you will want to implement it with every client.
  • Get to know you: As a virtual assistant it is harder to get to know you clients. You are not working with them daily or face-to-face. You will also work with many businesses that may not be in a field that you are familiar with. Make a questionnaire that you can have clients fill out about themselves and their business to help you understand them and their goals to better help their business.

Make sure you do your research. You don’t want to just jump in over your head. If you have everything lined out early, you will have less headache and stress down the road. After you clear the planning, legal, and your first client hurdle, you will have the confidence you need to make your virtual assistant business a roaring success.

 

 

Start Now! 9 Holiday Marketing Tactics

With barely a fall crisp in the air, it may seem odd to be thinking about winter holidays months away. But with up to 30% of sales occurring in the holiday season, it’s not an opportunity to take lightly. Effective holiday marketing requires months of planning, and you can begin now with these tactics.

  1. Check the speed of your website. Slow loading pages frustrate customers, and can result in a loss of a sale. Plug your url into https://developers.google.com/speed/pagespeed/insights/ to see your speed, and how you can improve it.
  2. holiday-ball-of-lightsEnsure your website is mobile friendly. Busy shoppers purchase on their phone. A difficult to use app will lose you customers faster than people lose their diet resolutions at the company holiday party. Plug your url into https://www.google.com/webmasters/tools/mobile-friendly/ to gauge its mobile friendliness.
  3. See what worked previously. Go over marketing and sales data from previous holiday campaigns. Identify what resonated with your audience, what marketing channels saw the highest ROI, etc. There’s no need to reinvent the wheel; you can build on your previous success and learn from previous mistakes.
  4. Make a creative holiday campaign. You want your company to be remembered by frazzled shoppers as they dart around the city searching for gifts. A memorable campaign can keep you on their minds, and get you on their shopping destinations list. Check out these holiday marketing campaigns (http://blog.hubspot.com/marketing/holiday-marketing-campaign-examples#sm.00007s6law3dnda8x8c1f2gas6ea9 ) for creative inspiration.
  5. merry-screenPick a season’s greetings. Some audiences are offended with the use of “Merry Christmas” while others are equally offended by the lack of “Merry Christmas.” Know which greetings best suit your brand and your target audience. “Happy Holidays” is a safe bet since it recognizes the numerous celebrations.
  6. Create holiday specific designs. Your holiday marketing strategy is different than your typical sales strategy, and your images should reflect that. Canva is a great free site allowing you to design stunning holiday themed graphics.
  7. Clearly communicate shipping and order-by dates. No one buys a present thinking “I sure hope this comes after Christmas!” Clearly communicate on your site when customers need to order by for guaranteed arrival by Christmas.
  8. Host a holiday event. A bookstore can host a holiday children’s book reading with santa-bookSanta. An art supply store can organize a holiday card decorating workshop. Any store can throw a holiday party with a tree lighting and carol singing. Make a fun event, ideally connected to your business, to draw people to your store. They’ll be reminded of your great selection, which hopefully will get them thinking about crossing items off their shopping list with your products.
  9. Design a gift catalogue. Suggest products/services for everyone on your customers list (grandma will love…what kid wouldn’t love…and so on). Sometimes a tailored suggestion is the simple push a customer needs to make the purchase. It’s an effective email marketing tactic that appears less promotional to customers.

Holiday marketing is a crucial sales strategy for small businesses. If you’d like help creating or managing a marketing campaign, Alpine Small Business Solutions is here for you! We’re ready to assist with this or any aspect of business building. Reach out with an email or phone call today.

And better yet, if you have some great ideas, make sure you comment on what has worked and hasn’t worked to share with others.

6 Tools To Boost Your Business’s Efficiency

Entrepreneurs from all walks of life are all asking the same question, “How can we, the business (or as individuals), be more efficient at what we do?” With modern technology there is a wide variety of tools that has made previously tedious and daunting tasks a breeze! So many tools, in fact, that it’s easy to get overwhelmed figuring out which ones best suit your business. Unfortunately, not all tools are made equal so it’s important to evaluate the features of each. I have outlined a few of my personal favorites that have worked incredibly well for me and my business and I hope they do the same for you. The tools mentioned below range from free to costing a fair sum of money. As previously stated, not all tools are made equal and in the past, I have found myself getting “stuck” in that place of free, but sometimes it isn’t always the best.

1.Asana

I have tried many task/project manager tools and Asana is hands down THE BEST. They have a free basic plan that works well for small teams, but depending on the features you are after and the tasks you encounter daily, one of the upgraded plan options may work better for your team.

Asana is fast, intuitive, and easy to manipulate. Asana’s arrangement features, and user interface make it easy to navigate, prioritize, and organize. My favorite part is that it takes the form of a check list and you can mark tasks completed as you go. You can also schedule reoccurring tasks on any given interval whether that be every x amount of days, weekly, monthly, bi-monthly, etc.

Asana also makes it easy to communicate with your team on projects since there are notes and comment sections for each project.

2.WorkflowMax

How does having 626 hours of your time back sound? AMAZING? That’s what I thought. On average, that’s how much time WorkflowMax saves its clients — along with $22,000 per year. This tool is perfect for businesses and freelancers whose services are very much dependent on time. Without much effort at all, businesses can track time spent on various tasks and remain accountable for their work.

WorkflowMax allows users to create professional, instant quotes for potential clients, then invoice them later with equally professional-looking forms. Users can even build timelines for special projects and view productivity analytics within the program. You can even integrate add-ons such as Xero to completely customize it to your needs.

3.Slack

Ever come up with an idea, but everyone’s’ calendars are already packed for the day? Plus, haven’t we established how much we all hate meetings? Slack is an amazing tool to help you stay in touch with your team, it’s a simple app without a lot of pizazz, but packs a punch in the productivity timeline.

Another one of my favorite tools—Slack is the most popular and best tools for communicating with your team by giving your team members a workspace with organized and accessible conversations. Slack also includes a searchable archive of teams conversations so everyone has access to the answers they need.

3.Active Campaign

My new favorite tool is ActiveCampaign. It is a hidden gem in the marketing automation world! They’re one of the most affordable providers for small businesses and their software is exceptionally well-designed. What’s surprising is the fact very few people have heard of them! Unlike other marketing automation tools, I have used, I have yet to have an idea that ActiveCampaign won’t allow me to build. It may not be free, but the pricing is incredibly generous for the quality product you receive. Active Campaign for email marketing with its robust marketing automation and multi-dimensional segmentation, makes it super simple for building funnels—love, love, love it!

4.Leadpages

Running a special? Offering a new product or service? Whatever it may be, you can easily create targeted lead pages and track their results without redesigning your website. With over 160 plus free mobile-responsive templates, you can easily create multiple versions of pages to optimize your landing page success rate. Another great thing about Leadpages is that you can easily integrate it with over 40 tools and platforms!

 

5.Google Docs

If Google Docs isn’t already part of your everyday workflow then it definitely needs to be! It’s free, easy, allows for easy collaborations and file sharing and it has it’s own version of Word, Excel and Powerpoint all with cloud storage.

6.Groove

Groove is a great option to quickly and easily set up all the customer service options you’d want in one place. It focuses on helping small business grow and makes it easy for teams to work out of internally. If more extensive programs like Zendesk are too much for your business, this is a great option to keep your customer service simple and effective.

If you haven’t tried these already, I hope you give some of these a go and see what they can do for your business! Feel free to let me know what your favorite tools are!

The 5 Barriers of Delegation and How to Overcome Them

As a leader and entrepreneur, you will find one of the biggest challenges to be delegating tasks. In 2013, Stanford University conducted a survey which exposed the fact that 37% of chief executives struggle and are working to improve on delegation skills. Outlined are five disadvantages that might be keeping you from reaching your delegation goals. To overcome these barriers, we must first identify them.

  1. It Takes Time & Mentoring

We all know that time is money, and we are always looking for ways to save time and be more efficient in what we do. Those voices in your head are telling you that you don’t have the time to adequately explain or teach the skills for the task at hand to your team member. The good news is, delegating task actually saves time. It might take holding their hand and teaching them all the nitty gritty at first, but once they have it down, that is one less task on your plate in which you can focus your efforts on more important business goals.

  1. Loss of Control

Admit it, we can all be a bit of a control freak at times. Many business owners have a long history of making things happen with their own skill and determination. Even though business owners think they can do the task better, your business will not be successful if there’s a leader micromanaging everything. A way to overcome this is by providing planned accountability amongst your team members, which will calm your anxiety. Besides, you may find out that one of your team members discovers a new, more efficient method of completing the task at hand!

  1. Delegating Yourself Out of a Job or Losing Tasks You Enjoy

Another barrier business owners may come across is the fear that you are going to train yourself out of a job. Or maybe there’s a reoccurring task that you enjoy but you offloaded it to a team member. This is a great problem to have! Now that you have less on your plate you can move to a higher position, take on more challenging tasks, or focus on those business development plans you never had the time for. You will also be rewarded by seeing others succeed because of your coaching.

  1. Lack of Confidence/Faith in Your Team

Leaders may be hesitant to delegate tasks because they don’t have confidence or faith in their team members. It’s okay to feel this way, but it’s something you must overcome for successful delegation. Start small, take small risks and set your team up for success. Successes early on will give you the courage to delegate more and more in which you can gradually increase the complexity of tasks assigned. Be sure to thoroughly prep your team because the more prepared they are, the less worried you will be! Additionally, your team may lack the confidence in themselves, or they are worried they won’t do well. By starting small together, you can inspire confidence and trust side by side.

  1. Asking for Help is a Sign of Weakness

Asking for help sucks, and you might feel like it’s a sign of weakness, when really it is a sign of strength and trust. We are only human, and we can’t do everything by ourselves. Often it is fear that fuels this anxiety: Fear of over-stepping. Fear of appearing too needy. Fear of imposing. Fear of revealing our struggle and having people realize we don’t have it all together after all. When we support other people to be more successful, we discover opportunities for collaboration that ultimately enable us to be more successful ourselves. Besides, didn’t you hire a team of talented people? Leverage their capabilities, you will be surprised!

To tackle the fear and uncertainty associated with delegation, you need to lay the groundwork for success. Clarify the work that needs to be delegated. Which tasks can realistically be handled by other team members? Also determine the tasks that must be done by you, and only you. Be sure to communicate with your team the objectives and goals of each task so they know what is expected of them and how it fits in with the larger picture. Be sure to set deadlines and milestones and/or the frequency of checking up on their work. Be open with communication and make sure that your team understands they can turn to you and that it is ok to ask questions and further guidance.

Have some tasks you need to delegate-Let’s talk!

Comfort Zone-Where Dreams Go To Die

We have seen the inspirational quotes encouraging us to get out and do something different—something we wouldn’t normally do. One of my favorites is, “Life Begins at the End of Your Comfort Zone,” by Neale Donald Walsch.

We know it’s important to push the boundaries of our comfort zone, and that when we do, it’s kind of a big deal. But what is the “comfort zone” exactly? Why is it that we tend to get comfortable with the familiar and our routines? What benefit do we obtain from breaking out of our comfort zone?

There’s actually a lot of science that explains why it’s so hard to break out of our comfort zone, and why it’s good for us when we do it. With a little understanding and a few adjustments, we can break away from our routines and do great things. Let’s get started!

Optimal Anxiety

The idea of the comfort zone dates back to 1908, with a classic psychology experiment by Robert M. Yerkes and John D. Dodson. They found that a state of relative comfort created a steady level of performance.

If you’re a go-getter like me, looking to make the magic happen, you are looking to maximize performance. We need a state of relative anxiety—a space where our stress levels are slightly higher than normal. This space is called “Optimal Anxiety,” and it’s just outside our comfort zone. Can you think of a time when you operated within “optimal anxiety?”

However, too much anxiety and our performance drops off sharply! Anyone who has ever pushed themselves to get to the next level, knows that when you really challenge yourself, you can turn out amazing results. More than a few studies support this idea. However, pushing too hard can actually cause a negative effect. Reinforcing our natural tendency to return to an anxiety neutral state, the “comfort zone.” This fine line between optimal anxiety and too much anxiety is why it’s so hard to kick our brains out of the comfort zone.

Breaking Free

So we learned that optimal anxiety is that place where your mental productivity and performance reach their peak. What’s the incentive to pushing ourselves to that next level? Here is what you get once you’re able to step outside of your comfort zone:

Productivity

Comfort kills productivity because without the sense of unease that comes with deadlines and expectations, we tend to do the minimum required to get by. We lose the drive and ambition to do more and learn new things. Pushing personal boundaries helps you hit your stride sooner, get more done, and find smarter ways to work.

Flexibility

You’ll have an easier time dealing with new and unexpected changes. By taking risks in a controlled fashion and challenging yourself to things you normally wouldn’t do, you experience uncertainty in a controlled, manageable environment. Choosing to live outside your comfort zone better prepares you for when life changes force you out of it.

Creativity

Seeking new experiences, learning new skills, and opening the door to new ideas inspire us and educate us in a way that nothing else can. Trying new things can make us reflect on our old ideas and where they clash with our new knowledge, and inspire us to learn more and challenge our biases, our tendency to only seek out information we already agree with. A positive, uncomfortable experience can help us brainstorm, see old problems in a new light, and tackle the challenges we face with new energy.

The benefits you get after stepping outside of your comfort zone have a domino effect throughout your personal and professional life. There’s an overall self-improvement you get through broadening your horizons: the skills you’re learning, the new foods you’re trying and the new avenues you’re exploring.

Once you begin stepping out of your comfort zone, it does get easier. You become accustomed to that state of optimal anxiety. It becomes normal to you, and you’re willing to push farther before your performance falls off. As you challenge yourself, your comfort zone adjusts so what was difficult, and anxiety-inducing becomes easier as you repeat it.

Contact Alpine Small Business Solutions to discuss what we can take off your plate to help you reach your level of optimal anxiety.

Small Steps, Big Changes -The “Magic” Formula to Success

There is no elevator to success; you have to take the stairs. I love that saying by Zig Ziglar. I get questions all the time about the “shortcuts” and “magic formula” or my “secret sauce” to success.

For example: “What is the quickest way to…” or “What is the one trick that will…”   Here is the thing…there is no shortcut, no secret to success. Sorry, they don’t exist…not for your business, not for your relationships, not for anything that is worthwhile.

If you want to succeed at something stop focusing on why everyone else appears to be succeeding except for you. Don’t assume everyone that is successful knows some “secret” that you don’t.

I know it’s easier to look at others and think those who achieve high levels of success are simply more intelligent, received a hand up, or are simply luckier than the people in the second group. I get it, it makes people feel better to rationalize another person’s success. But let’s be real here, it is hard work that got somebody in a position to be offered an opportunity. And even then, it is not the opportunity that makes a person, it is what you do with those opportunities that make or break you.

Are you ready to be accountable and take one step at a time? I don’t have a “one thing” answer for you but I do have the general formula.

The “Magic” Formula

  1. Decide

Decide what you want. Consider what you want to achieve. Set S.M.A.R.T goals that motivate you and write them down to make them feel tangible. By setting Specific, Measurable, Attainable, Relevant and Time-bound goals you can measure and take pride in the achievement of those goals. You will be able to see the forward progress in what might otherwise feel like a long pointless grind.

  1. Commit

Doing things carelessly is the mother of everything that can go wrong. When you want your project to succeed, you invest yourself in it fully. “The difference between ‘involvement’ and ‘commitment’ is like an eggs-and-ham breakfast: the chicken was ‘involved’ – the pig was ‘committed’.” You can’t afford to only be involved; being involved means you’re not committed enough, and if you’re not committed enough, that thing you’ve been working on, won’t see the light of day. Don’t chicken out.

  1. Consistent

Be determined and most important, consistent. Fully dedicate yourself to your goal. Consistency is about building small empowering habits and rituals that you partake in every single day that keep you focused on your highest priorities and goals. It essentially comes down to your ability to hold yourself accountable for the daily choices you make, with no excuses and no complaints. You and you alone are accountable for what you do and what you fail to do. All responsibility lies solely in your hands. Do the work not for an hour, a day, a week or a month…but every day, every step, until you reach your goal.

Taking everything, we have discussed into account, it’s clear that the key to success is deciding, committing, and consistency-in-action.

When you commit yourself to performing an activity or task at the same time every day without fail, you are at that moment building an empowering habit that will over time blossom and help you get the desired outcomes you are after.

There is no elevator to success. You must take the stairs, to gain the strength and momentum to take that giant leap. Need more help finding that perfect magic formula to help you in your business? Contact me today…

Top 12 Benefits of Hosting Webinars & Teleseminars and How It can Boost Your Online Business

Webinars and Teleseminars are fantastic business building tools that many marketers unnecessarily hesitate to take advantage of. They aren’t as daunting as they seem, and even the shyest of us can become confident in hosting them.

Webinars vs Teleseminars: What’s the Difference?

team-1480072__180Teleseminars came first as a way to share information between parties that are not in the same physical location. Teleseminars are fully audio based learning, with the audience listening in through a telephone or computer. Webinars, on the other hand, use audio and visual learning with the listening in through a computer. Each medium offers its own advantages and disadvantages.

The Benefits of Webinars and Teleseminars

  1. You’re immediately seen as the expert. You are in the position of a teacher, which comes with a certain amount of credibility at the start. As you speak and share great content, your credibility will grow. When you’re seen as an expert, consumers turn to your website, follow your social media pages and blogs, and purchase your products and services.
  2. Increase brand awareness. Some attendees of your presentation might’ve joined because of their interest in the topic without knowing about your organization. In your presentation, you can educate them on what your company does and how it can provide value to them.
  3. Gain reusable content. No need to reinvent the wheel! The information you gathered for your presentation can be reworked into blog posts, newsletters, e-books, social media posts, audio files, etc.
  4. system-1527680__180A large potential audience. Traditional seminars can cost more money to attend, plus require travel hassles and costs. This can keep individuals from attending. A webinar or teleseminar can be attended from the comfort of a home, making your potential consumer base significantly larger.
  5. Discover new contacts. Individuals who sign up for your presentation can be fellow industry experts to network with or potential customers to connect with.
  6. Distinguish yourself from your competition. Webinars and teleseminars are especially valuable if your competitors are not offering them. You’ll be set apart as an expert who offers more value to customers than your competitors.
  7. Direct more individuals to your site and social media profiles. In your presentation, draw attention to your website and social media profiles as a way for the audience to get more information after the presentation. If your presentation is received well, many people will want to check out your other pieces of content.
  8. Another avenue for sales. In your presentation, you can briefly mention different products or services offered by your organization. Even if only a few people make a purchase, it’s still revenue gained in addition to the other benefits.

Is a webinar or a teleseminar better for you?

It all depends on your audience. Asking yourself some key questions will help you decide which option is the best fit.

  1. Am I worried about audience attention span? If so, do a webinar. Webinars allow the use of visuals, which can not only improve audience learning but can help keep the audience engaged throughout your presentation.
  2. stress-540820_640Would I benefit from audience engagement/feedback in the presentation? Webinars offer tools, such as polls and chat rooms, to gain instant audience insight and encourage audience engagement. Not all presentations need this interaction though, and you can get feedback through post-presentation surveys.
  3. How much time do I have to prepare? Webinars require more time to create given the need to create engaging visuals that correlate to what you are saying without detracting from it. If you’re more limited on time, a teleseminar is the way to go.
  4. What technology does my target audience have? To access a webinar, audience members need a computer with a reliable connection. To access a teleseminar, audience members simply need a telephone or computer. Keep in mind technical difficulties are much more prevalent on webinars than teleseminars.

Worlds tend to collide. Webinars frequently offer a call in feature that will allow your audience to simply call in and listen as well. So you can experiment with what is best for your audience.

Keep in mind that sometimes when getting starting doing a webinar, it can be distracting trying to present with people chatting or trying to engage with the technology features. It might be best to have someone monitor the room while your focus on your presentation. Your monitor can interrupt at appropriate times for questions, or help read questions to give you a break in speaking.

You can try out both and see which better fits your teaching style. Remember that the different methods work better for different audiences, so by learning both you open yourself up to reaching more audiences. You’ll be most effective if you can do webinars for certain topics or audiences and teleseminars for others.

Want help crafting a webinar or teleseminar? Alpine Small Business Solutions is here for you to help with any aspect of small business building. Just give us a call or shoot us an email today!

5 Reasons Why Hiring a Team Will Cost Less Than Doing Everything Yourself

When considering hiring a team, the sticker price of salaries can look shockingly high to the small business owner. I really can do the social media management, administrative tasks, sales, everything myself, they think, so how can I justify spending this much on salaries for a team?

It goes back to the phrase we’ve heard since childhood. Just because you can does not mean you should.

Sure, logistically you can manage it all yourself. But in the long run, hiring a team will cost less. (Why wouldn’t you chose the more cost effective option?)

Struggling to conceptualize how hiring staff members saves you more money than doing it yourself? Here’s five reasons why teams lead to better bottom lines.

  1. Teams bring expertise.

You want your organization’s work, from marketing to customer service, to be of high team1quality. That high quality requires two things: education and experience. Before you can create a thriving social media presence, for example, you need knowledge of social media marketing tactics and trends. A Hootsuite certification costs $300, an online community college class costs around $1,000 . . . the costs of the required training add up fast for a business owner wanting to do it all. And the online world is constantly changing. Instead of paying for training in every area of business building, hire employees who are already trained.

Granted, a salary costs more than seminars and classes. But high-quality work comes from employees with knowledge and experience. It takes a few years to consistently create solid marketing content, to develop a charismatic confident customer service approach, etc. You can get your company by on your average attempts in these areas as you gain that necessary experience, or you can hire an experienced employee who can provide that quality work from the start.

  1. Teams bring efficiency.

Henry Ford revolutionized production with his assembly line approach with each team2employee performing one task in the production process. This allowed them to gain a mastery over the task and complete tasks faster than if they switched from different task to different task.

Your business can benefit from the same approach. An employee who lives and breathes social media will be more efficient when they are immersed in social media tasks all day long than a boss who switches from social media to sales to running a meeting back to social media.

  1. Teams work for lower salaries.

The hourly wage for a secretary is lower than the hourly wage of the CEO. If you’re completing an hour of administrative tasks as the CEO, it’ll cost your company more than if a secretary completed the same work. Your time is money, so don’t waste it on tasks that can be completed cheaper by someone else (especially someone else with more experience and more efficiency!).

  1. Teams bring creativity.

There was one standout winner of Superbowl 2013: Oreo. During the game, there was a team334 minute blackout. Oreo’s team collaborated and created a tweet with a photo of an Oreo and a caption “you can still dunk in the dark.” Within an hour, it was retweeted 10,000 times. It’s still used years later as an example of solid marketing in college classes.

That tweet was not created by one person. The creativity that occurs in a group brainstorming session can be invaluable to generating ideas for your business. Teams of people bring unique experiences, perspectives, and approaches that can result in better ideas. And better ideas lead to better results and better business growth.

  1. Teams allow the business to grow.

When you first begin a business, a one or two employee model can work. Heck, even Steve Jobs started with one fellow staff member. But as the company grows, so do your obligations. There will be a point where you feasibly cannot manage more clients while still effectively managing marketing, sales, accounting, administrative services, etc.

team4Bringing in a team allows you to delegate, freeing up your time to guiding the company to growth. As genius as Steve Jobs was, even he couldn’t manage Apple alone very long before it began impeding its growth. For your business to expand, your employee base needs to expand.

Don’t be the obstacle that is standing in your way. When you hit a point that you can’t do it all yourself, you are impeding your own growth. Get out of your way. Get help. More people doing everything can bring in more money.

A team does save you money in the long run. If you’re looking to add team members to manage social media or administrative services, we’d love to help! Our experienced and knowledgeable staff can assist you in any aspect of business building, simply shoot us an email or give us a call today.

Why A Tripwire Is Just What Your Marketing Plan Needs

Ready to turn more leads into customers (and really, who isn’t?) Then you need to implement a tripwire into your marketing plan.

A tripwire is simply an enticing low-risk offer that provides low cost entry into your sales funnel. Leads and prospects are immediately turned into customers. These customers can then be turned into repeat customers through strategic upselling. And the best part? Customers who buy once are more likely to buy again…you just have to get that first sale.

The Psychology Behind Tripwire’s Effectiveness

sales1Tripwires utilize the persuasion principle of consistency. People have a need to rationalize their behavior as consistent, whether they are aware of its impact on their decisions or not. After they agree to a small request, they become more likely to agree to a similar but larger request. They start to feel safe with your company and products. It’s why you may find yourself picking your friend up from the airport a few weeks after you agreed to pick him up for a social outing. As long as the second larger request is similar in nature to the first smaller request, it’s likely individuals will comply.

So let’s apply this to sales. Buyer Bob buys a low priced guide to optimizing blog posts for SEO from a marketing business. A week later, they receive information on a thorough content marketing course. Because Buyer Bob already purchased the tripwire (the smaller request), he is more likely to purchase the service (the larger request).

The Components of a Tripwire

A tripwire needs to be enticing. Your buyer has a problem and is looking for a solution. You need to offer value to help ease her pain point. Leads should look at your tripwire offer and see how it’s perfectly tailored to meet their need, and how they can’t pass up this great resource.

sales2A tripwire also needs to be low risk. It’s great if a costly service meets the need of your leads, but if you can break that service in to something more low-risk for the buyer, they can dip their toes in the water before dunking their heads. The cost needs to be low to kickstart the lead-turning-into-a-customer process. A tripwire sale ideally is $20 or less (more if your services and products are on the high end of pricing). Rarely does a sale of a tripwire result in a profit (and can even show as a loss), but the value in a tripwire sale isn’t in the immediate financial gain, but it’s ability to form a foundation for an upsell. Many marketers think of this more as paying for a lead.

A small upfront cost usually works better than a free offer. This shows your leads are good and serious about what they need. People often question the quality of a free offer, while they view a lower priced product as a quality item on sale.

Making a Tripwire Sale

Begin by creating the tripwire, which meets the needs of Buyer Bob related to the larger product/service you’re wanting to sell. Find their pain point and how you can solve it. The tripwire can be physical or digital. You can sell a product/service that stands alone (a health food store selling a cookbook hoping to upsell high-end kitchen appliances) or use a fragment of your product/service (a yoga teacher selling a lesson from her course hoping to upsell the entire course).

Once you’ve got your tripwire, pitch the sale to leads. After the leads purchase the tripwire, you can either make the upsell pitch immediately or wait a set amount of time. salesWhichever way you choose the important piece is to follow up. You have a hot buyer…check in when him. Certain tripwires are set up well for an immediate pitch (while you’re buying this dog teeth cleaning, get your dog groomed and covered with flea and tick prevention at the same visit). Others work better as a follow-up (now that you’ve completed our first course, sign-up for the entire program). Find what meets your sale best.

Not all tripwire sales will result in repeating customers, just like not all lead pitches result in sales. The key is focusing on leads with the best possibility of converting from a tripwire sale to an upsale. You’ll be surprised, though, at how effective tripwires can be in creating new and lasting customers. This is where you are starting to build that bond with customers. Make them love you from the start and create a brand evangelist.

If you’re ready to implement tripwire sales into your marketing plan, but could use some guidance, we’re here for you! We can assist with any aspect of business building and strategy, including creating and marketing effective tripwire sales. Simply shoot us an email or give us a call today.