Top 5 Facebook Tools for Businesses

 I was part of the social revolution before social media was even cool.  I remember sitting awake on Myspace (remember Myspace?) for hours learning about people, friends and colleagues.  It was captivating to have so much information at your finger tips and such a easy way to promote your passion and lifestyle.

Then over the years , Myspace went by the wayside and Facebook became a common household name.  Currently Facebook has passed the 1 billion active users mark, and is said to be the largest social network in the world. Furthermore Facebook isn’t only for connecting with friends, family and co-workers, but also a powerful place for , many brands and businesses.  Many small and large sized businesses have flocked to Facebook to connect with and market themselves with their target audience.

A large number of social media marketing tools have surfaced to help assist those companies with effectively managing their Facebook marketing activities to help gain the most from their time.

So, being that we love to help folks and businesses, we went out and found 5 of the top Facebook tools that are on the market for your use to help make your life easier. There’re simple tools to assist in engaging with your audience to the more complex tools for the more advanced marketing needs.

Hootsuite 

A reason people spend so much time on social media is because they have to constantly switch from screen to screen, search for important information to post, think of new ideas, etc. every day. Hootsuite is a social management platform for managing multiple social accounts. It separates engagements and keywords monitored by columns known as streams.

The interface on all the different accounts has unique designs to allow for less confusion and quick recognition. If you want to send a message to all your profiles, this can be done with one simple click of a button. The messages with automatically appear on the profile(s) you chose.

Another awesome advantage of using this tool for social media is the ability to schedule your posts on specific dates at specific times during the future. This is especially helpful if you won’t be able to tend to any of your social media outlets due to other obligations and commitments. Once you schedule the messages they will post even if you do not log in that day.

Wildfire Interactive 

Wildfire Interactive is a platform for brands to quickly create and launch Facebook marketing and promotional campaigns such as contests. Sweepstakes, group deals and competitions. Wildfire simplifies the process of Facebook promotions for your Facebook page. With their customizable templates featuring an easy drag and drop interface, you’ll have you promotion up and running in no time. It’s perfect for marketers who do not have their own development team to create campaigns from scratch.

Socialmotus

SocialMotus is a great alternative for those who want a less cluttered interface than Hootsuite, while still being able to manage multiple social accounts from one platform. With SocialMotus you’ll have everything you need to build, manage and measure your social community in one simple interface. Additional features include the ability to get Twitter followers fast, handle priority messages quickly, track conversions and stats from Twitter and Facebook post and more.

Conversocial

Conversocial focuses on helping businesses moderate and quickly respond to customer service and support messages through Facebook and Twitter. Conversocials key feature is its Priority Response Engine, similar to the SocialMotus priority messaging system. This allows priority messages containing specific keywords to be placed in a special priority inbox, making it easier to handle high volumes of customer service and support questions sent through your Facebook and Twitter channels.

Edgerank Checker

This offers straight forward and easy-to-understand analytics of your Facebook page, providing you with an EdgeRank score that ranks objects in the Facebook News Feed. Your EdgeRank score is a great indication of the effectiveness of your Facebook page. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low scores. Its pro plans also offer comparisons between your page and the overall industry reports to help provide further insight into what is working across the board.

With so many options out there to help you manage your social media outlets it is much easier to have options available for what fits your lifestyle. We are all rushed for time and need something simple but with many benefits to help our business grow. Facebook is one of several social media interactive platforms that allow our business to be known and grow. Make the best of your time with these helpful tools.

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Facebook, Alpine Small Business, is your one stop shop for all your social media needs.  Give us a jingle or shoot over an email anytime we’re here to help.