Have you ever thought to yourself, “I can’t actually do this”? Or, “People think I’m good enough, but if they only knew. It’s not that I’m qualified, I’ve just been lucky before and that’s why I appear successful.”
These are the lies that imposter syndrome tell us. And these lies keep us from taking that big step (like becoming a virtual assistant) and rob us of potential happiness (like the freedom of life a virtual assistant enjoys). But, once you recognize imposter syndrome in your life, you can work towards taking down that beast and living confidently as the treasure you are.
Putting a Name to the Monster
Isn’t it funny how just having a name for something instantly makes it less scary? Shout out to psychologists Pauline Clance and Suzanne Imes, who came up with the term imposter syndrome in the 70s. At the time, Clance and Imes believed the feeling was a uniquely female experience. Of course, since then the psychological community realized men absolutely can feel imposter syndrome (but it is much more common in women than men).
Clance and Imes described it as that feeling of “phoniness in people who believe that they are not intelligent, capable or creative despite evidence of high achievement.”
This terrible sinking gut feeling is found in highly successful people who are motivated to achieve, but live in fear of being exposed as frauds.
Do you see the irony here? It’s those who should be the most confident that doubt themselves the most.
Imposter syndrome is often confused with a few other things, so let’s clear that up right now. Imposter syndrome is not humility (which is an accurate view saying your worth isn’t more than someone else). Imposter syndrome is a warped and false view of your “lack” of success and ability. You’re not failing to express your talents out of humbleness, but out of self-doubt. You believe your talents aren’t worth talking about (even though they are).
Imposter syndrome isn’t just being a realist (which involves a calculated hesitation to taking a chance by weighing the risks and benefits). Imposter syndrome is a paralyzing fear preventing you from acting, which undermines your own success because you’re convinced you can’t (even though you can).
Imposter syndrome rears its ugly head to keep you from being all you can be. It stops you from expressing initiative at work, pitching ideas, or even starting a new career. It’s like a bird who clips her own wings before she has a chance to fly because she’s falsely convinced she can’t.
Imposter Syndrome and Success
Remember, imposter syndrome occurs in highly successful people. Our brains have to reconcile the poor view of ourselves and our objective success, and it does so in two ways.
It tells us we just got lucky. It wasn’t our hard work, talent, and ambition that got us that success. We just happened to be at the right place at the right time (which, by the way, is why you shouldn’t take a chance now because your luck may run out).
Or, it tells us our success is overblown. Our hard work, talent, and ambition aren’t really that great. Other people make a way bigger deal than they should (and because of it, you should really feel like a fake and an imposter for believing you’re capable of achieving more).
Imposter syndrome is a terrible, agonizing feeling. And the worst part is we don’t (and shouldn’t) have to feel this way!
Overcoming Imposter Syndrome
Here’s the good news about imposter syndrome: you don’t have to live with it! It will take a bit of time and effort, but you can live a life free of imposter syndrome.
- Recognize you’re not alone. Please, take comfort in the fact that you’re not the only one struggling here. Heck, even famous people like Maya Angelou, Kate Winslet, and Tina Fey all vocalize to the media that they deal with imposter syndrome. You’re definitely not the only one feelings these feelings right now. And there are plenty of people who came before you, took on the beast, and came out the other side victorious.
Don’t try to fix it with success. Sometimes people think the way to overcome imposter syndrome is to pursue more accomplishments. But, the underlying root of imposter syndrome is not being able to accurately internalize your own success and abilities. Simply piling on more success won’t do anything to make imposter syndrome go away.- Stop telling people in your life what you think they want to hear. Part of imposter syndrome is feeling like a fake. When you give the answers to your boss, co-workers, family members, etc. that you think they want to hear, you just add to feelings of being a phony.
- Identify when you fall into the trap. If you start thinking imposter syndrome thoughts, take a moment to stop, recognize it, and then re-frame your perspective. Maybe you’re thinking “there’s no way I can become a virtual assistant. Who would hire me with my lack of experience? I know a business has so many people to choose from, and I simply can’t compete.” Take that thought and shift it to be more accurate, like “While I haven’t done a specific virtual assistant job before, I completed very similar work at my old job. I do have the writing and analytical skills needed to do this type of work. And with this course, I’m getting the job-specific information I need. I can do the work of a virtual assistant, and do it well.”
- Read through others’ experiences. It’s important to not fall into the “I’m the only one feeling this way trap”- it leaves us feeling powerless and stuck. Read books like “Lean In” by Sheryl Sandberg, which discusses common fears of women in the workplace. Or read these celebrity quotes on imposter syndrome.
- Physically write your success. Make a list that you can re-read when you’re experiencing imposter syndrome thoughts. Include not only your success, but what you did to achieve them in order to combat any “it was just luck” false thinking.
- Place yourself in positions of applying your expertise. By actively sharing and discussing what you know, you’ll be able to see that you know more than you give yourself credit for. Volunteer as a mentor to someone else in your industry (or even someone interested in your industry). Join industry-focused Facebook groups and answer questions and offer advice. You’ll quickly see that you know more than you realized.
- Reach out to loved ones. It’s scary, but it’s important to share with others what you’re going through so they can be a support system. Try to find people in your life who feel the same way. It’s therapeutic to talk with others who understand from experience how it feels. Get one or two cheerleaders who can talk down your negative self-talk with reminders of your capabilities and successes.
Imposter syndrome is a terrible thing to feel, but it can get better! Know that you are capable, you are smart, and you can do this!
Until next time,
Jessica

Yes, your time is stretched thin right now. That’s probably why you
of communication
is working with several clients and each one has their own set of preferences and procedures, as does your virtual assistant. A broad term like social media management can mean anything from creating a few posts a month to creating a thorough multi-page digital
trades. Any task you can imagine, they can handle. Choosing the best tasks to pass on, however, can make your work with a virtual assistant more efficient. The ideal task is one you and your team lack the time/energy/experience for that the virtual assistant has the competence for. Usually these fall under the realm of administrative tasks (like scheduling or addressing envelopes). But don’t underestimate the value of using a virtual assistant to handle social media, blog writing, and other aspects of digital marketing. If they bring experience in that industry, they can really help your business grow. You can use
task. Are there any unnecessary steps you can remove? Is there any way to make the task less time consuming? Can you batch tasks to make the process more productive? The more efficient the process, the less money it will cost you for the
virtual assistant or a team member, should know how to complete the task. Remember that how-to manual you are creating? In the event the
better than perfect. If someone else can do it 80% as well, delegate. To find tasks, do a time audit for a week. You’ll see how you’re spending time (and which simple tasks are draining your time). Delegate anything that can be handled well by another team member.
team member is on track. Check in at various points and provide opportunity for the team member to ask questions and receive guidance.
Why is cohesion of core values so important? First imagine what happens when conflicting values are at play. Employees who value efficiency over relationship building won’t engage authentically when a boss encourages small talk among the team. A company that values timeliness will encounter conflict with an employee who sees deadlines as suggestions. Employees utilizing different values when handling
This is the writing the recipe stage, where you’re figuring out what you want the end result to look like. Explicitly stating the core values is the guiding direction to the authenticity and trust in a
This is the stirring, mixing, pouring, and heating of the brownie batter stage. Here are several steps you can take to reinforce values in your organization:
Focus on the process, not just the results. Bosses who narrowly focus on results don’t care how it gets done, just that it does get done. Employees internalize this mentality and will often lose sight of company values (learning and improving one’s work, positive collaboration with team members, etc.) while they work for the results. As much as possible, reinforce values in your employees’
This is the one who the office would die without, who knows where everything is an how it all works.
Generally, an office will hire one or two general VAs to handle the
offer a breadth of service options. As the company grows, you can add on a technical VA to handle more specialized tasks.
ideas.
project, then create and assign tasks in a to-do list format. Tasks can be delegated to one or more team member and can include deadlines, descriptions, and files. Tasks can also repeat (for example, social media engagement twice a week for a certain client). Team members can also view only the tasks assigned to them. It’s a great way to keep track of the many tasks your team needs to complete. The free version allows unlimited projects and tasks for 15 team members. Need even more? Of course, they have an option for that.
stored in a cloud. You can grant access to members of your team for different documents, and they can make edits directly into the document (and these edits can be viewed by everyone). No more downloading, uploading, and trying to remember which version is the most recent. You can easily organize documents into folders, and the free version provides 15 GB of storage.
you’re available, get back five lists of times, and spend minutes trying to find the overlap.
This is the basic first step to making yourself a legitimate business. You need to know if you are going to be a sole-proprietor or an LLC, or something else. Most virtual assistants run an LLC. You need to make sure you have all your ducks in a row for your accounting and banking and have the general setup for legal requirements in your area. Go do the research. Develop your
You have to know what you are going to sell. What are you good at and what do you have to offer people. Once you know what your business is there for, you can learn more and expand your services. I cannot tell you how important it is that you keep learning and stay on top of new developments not only in your industry but with new technology and ways to work. If you keep your skills up to date then you’ll have a more varied ad valuable skill set and will be worth more money. Plus, there is always something to learn and keep learning within the virtual assistant world.
E-Signature
HelloSign
Right Signature
assessing your
just means you have to put effort in to making sure the client is happy and loving what you do. This call is designed to be a one-on-one conversation between you as the VA and the primary decision maker. You want to make sure you are able to talk too and are comfortable and have established with the person who is cutting the checks.